Mothers Day is one of the most important days in the florist and restaurant calendar. It’s estimated that consumers will be spending $18.6 billion for someone special this Mother’s Day! With this in mind, business owners are presented with a massive opportunity to increase sales by connecting with customers through lovable and cuddly marketing ideas.
Archive | Marketing Tips
March 21, 2013
January 24, 2013
Make 2013 the year when you come out of the marketing shadows and start getting aggressive with your promotional campaigns. Fortune favors the brave as they say, and there’s a world of products and ideas out there to help you take your business to the next level. NextDayFlyers stepped up its game last year by releasing a truckload of new products into the marketplace to help the small business owner. Here is a guide to a few of those new products and some suggestions on how to use them to build successful marketing campaigns:
June 12, 2012
Posters, mailers, and booklets are the holy-trinity of promotional print products for event marketers. They are each essential pieces in a successful event marketing campaign. You will need these products when promoting events such as concerts, club nights, and movie premieres. The most effective campaigns incorporate all three of these products in one united campaign.
June 7, 2012
I’d like to use this blog post to celebrate some fantastic design work within the spiritual community and to inspire church leaders and marketers to create something exceptional themselves.
May 1, 2012
What is a sell sheet? Typically, a sell-sheet is similar to a single-page brochure that presents information about your products, company, and the services you are offering. A sell sheet is usually used as a sales tool for sales and marketing people to present their company and the product or service they are selling. Simply [...]
March 23, 2012
As the summer season nears, sending examples of photography work to clients and customers should be a no-brainer. Great imagery defines the photographer and sending people examples of this imagery is essential.
February 14, 2012
In this brave new digital age it’s really easy to forget the importance of print marketing. As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. My own experiences in digital marketing reflect [...]
January 31, 2012
The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.
October 10, 2011
Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.
Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.
September 30, 2011
Testing is one of the fundamental tools employed to improve the efficiency of marketing campaigns.
A/B or Split-Testing are two names for the way the results of one element of a campaign – an email, a landing page or a banner ad – is compared with another to determine the effect a specific variable has on the outcome.
September 26, 2011
Do you know exactly what makes your company, business, product, or service interesting, compelling and different?
Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.
September 19, 2011
Think you’ve never been “primed” like a pump? Don’t believe that your subconscious mind can be influenced without your realizing it? Whole Foods Market and others are doing it every day.
September 2, 2011
It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.
August 19, 2011
Lee Wojnar, VP of Marketing for the O Bee Credit Union in Tumwater, WA (the prosperous credit union of the now extinct Olympia brewery) really pushed the envelope with this promotion that tied in with several partners in the Olympia area.
Significant buzz was generated by this promotion — more than 360,000 pages of coverage were posted according to Google.
August 15, 2011
It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.
Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur.