NextDayFlyers.com Blog

What is a sell sheet? Typically, a sell-sheet is similar to a single-page brochure that presents information about your products, company, and the services you are offering. A sell sheet is usually used as a sales tool for sales and marketing people to present their company and the product or service they are selling. Simply [...]

As the summer season nears, sending examples of photography work to clients and customers should be a no-brainer. Great imagery defines the photographer and sending people examples of this imagery is essential.

In this brave new digital age it’s really easy to forget the importance of print marketing.  As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools.   My own experiences in digital marketing reflect [...]

The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.

Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.

Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.

Testing is one of the fundamental tools employed to improve the efficiency of marketing campaigns.

A/B or Split-Testing are two names for the way the results of one element of a campaign – an email, a landing page or a banner ad – is compared with another to determine the effect a specific variable has on the outcome.

Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

Think you’ve never been “primed” like a pump? Don’t believe that your subconscious mind can be influenced without your realizing it? Whole Foods Market and others are doing it every day.

It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.

Lee Wojnar, VP of Marketing for the O Bee Credit Union in Tumwater, WA (the prosperous credit union of the now extinct Olympia brewery) really pushed the envelope with this promotion that tied in with several partners in the Olympia area.

Significant buzz was generated by this promotion — more than 360,000 pages of coverage were posted according to Google.

It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.

Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur.

With social media marketing, it’s almost impossible to divide the hyperbole from the reality. Communities are inaugurated with hoopla and high spirits only to waste away into the oblivion of countless other online has-beens.

So what if a huge chain store moves into your neighborhood and undercuts your prices — they can’t take away your story.

The small business owner/operator has to wear a lot of hats these days. There are too many items on the TO DO list and not enough peeps! (As in ZERO staff!)

Customer loyalty programs have been around for hundreds of years. One such plan dates back to 1793 when a merchant gave out copper tokens which customers would collect and later exchange for items in the store.

More than two centuries later, a lot has changed, but the concept of loyalty programs still remains a constant: to achieve customer retention and encourage repeat purchases. Here are some of the more innovative customer loyalty programs from around the globe.