Category: Digital Marketing

Content marketing refers to all of the marketing formats that involve the creation and sharing of content with the goal of engaging current and potential customers.

QR Codes continue to gain popularity and are being incorporated into more and more mobile marketing campaigns.

Here are the basics that will bring you up to speed and some of the finer points that will make you feel confident in discussing QR codes with other marketers.…

With more and more people earning extra money or earning a living by selling online, the number of websites dedicated to this pursuit is still growing exponentially. With ebay being the granddaddy there are sites like etsy, zazzle, café press, and others that provide a wealth of handholding to a person who is just starting out. Here’s an easy to digest serving of sincerely implementable ideas that will help you emerge from the masses of sellers.

Recently updated on October 19th, 2017 at 12:31 am

I’m a big believer in the power of image search. When I’m writing blog posts or creating landing pages, I probably spend as much time optimizing images as I do writing the actual content. I even go as far as embedding descriptive image metadata into every image file that I upload.

Marketers are spending big bucks on digital media thanks to the impact of Facebook and YouTube. Of course, SEO is a key component of every online effort. But there’s another strategic tool many advertisers have not woven into their campaigns: retargeting.