As you continue to develop your copy for the 2010 holiday season and fine tuning your last minute campaigns, keep the following tips in mind to help your small business make the most of the consumer spending season.
Archive | Copy Chat
December 3, 2010
November 4, 2010
Testing your website’s usability is a key factor in being able to make improvements and increase conversion rates. And one of the places where you need to begin, is knowing what your customers are seeing when they view your site. The problem is, of course, that different browsers create different user experiences. And, let’s face [...]
October 29, 2010
Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.
August 20, 2010
Eight track players, slide rules and 45 rpm records have all become subjects of trivia questions as a result of new technology. Are printed telephone directories, newspapers and fax machines next?
July 9, 2010
Unless you’re in the business of travel, it’s entirely possible you are experiencing a summer business slump, particularly now when the economy is less than stellar. But, rather than wallow in your diminishing return of profits, use this period wisely to:
April 23, 2010
The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a new social media something [...]
April 22, 2010
In celebration of Earth Day here at Next Day Flyers we’re working behind the scenes to make the world more Earth Friendly. For instance, we’ll soon be using sources that offer more recycled paper. Our mailing service will also help you eliminate duplications and inactive addresses so your mailing list is clean and green. And [...]
April 21, 2010
Earth Day began in 1970 as an annual celebration of the environment and as a time to assess what we still need to do to protect the natural resources of our planet.1 And though awareness has grown, no one would argue that we have a long way to go.
March 4, 2010
The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence that Patrick came from [...]
February 5, 2010
Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot of us are in [...]
January 22, 2010
Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers. But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one [...]
January 8, 2010
2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend more this [...]
December 18, 2009
In case you haven’t heard the early morning buzz regarding Twitter, it was “hacked” last night, or redirected, by a group claiming to be the “Iranian Cyber Army.” Those who attempted to use Twitter ended up seeing a screen like this before Twitter went down for awhile.
October 29, 2009
So, Twitter, Microsoft, and Google, walk into a bar together. Then Google says, “Hey, Twitter, how about you let me use your data for my search engines?” And Microsoft says, “Yeah, great idea. How about it?” Twitter smiles and says, “Yes. Let’s do it.” All joking aside, according to the Increase Visibility blog, Twitter did [...]
September 3, 2009
If you’re thinking about starting on Twitter this tells you what it is.