The following fonts are close derivations of the original punch cut letterforms and print press font styles that fed printing presses in the 14th Century and beyond. When you next use these fonts, I hope they give you the added sense of tradition and history that these beautiful letters bring to your designs and messages.
Archive | Copy Chat
July 2, 2014
February 11, 2014
We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.
January 9, 2014
Where do you get your writing ideas from? Hopefully, they come from deep within your noggin. However, the mind of a writer needs feeding and the following sites include some of the best writing ideas, packaging writing, creative writing prompts, and blog writing examples you’ll find anywhere.
January 29, 2013
2012 was the year of major brand redesign. Some of the worlds biggest brands like eBay and Microsoft ditched their familiar images for straighter, simpler, and more serious versions of their previous looks. In this post we will review some of these logo designs and track the overall trend of a cleaner and more graphically adaptable brand that company’s are taking through-the-line.
November 27, 2012
Bah Humbug! Christmassy fonts are the graphical equivalent of a Christmas sweater. They come out once a year, look awful, and embarrass everyone with any shred of dignity or graphical taste!
October 24, 2011
Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such a simple system, you won’t [...]
September 2, 2011
It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.
July 1, 2011
John Caples made a name for himself in advertising and revolutionized – if not created – the specialty of direct response. Learn about the man and discover his 7 principles that lead to effective advertising.
June 10, 2011
Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.
May 27, 2011
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
April 29, 2011
Most writers make a similar mistake (who can blame them?). They believe that people love to read – an easy assumption to make because most writers love to read. Becoming a better writer requires this perception to be set aside and write to a reader who is reluctant at best and is, for the most [...]
April 1, 2011
Small businesses and large companies have something remarkable in common. They are run by people. And people are subject to emotions, have doubts, make mistakes and, more often than not, recognize and react to being treated like human beings. Here’s a short list of ways marketers can get in touch with their inner human-ness and [...]
March 4, 2011
Though the basis of content marketing has been around for ages, its recent popularity as a marketing buzzword makes it seem all shiny and brand new. And if you’re feeling like your “old” skills aren’t quite shiny enough for the new era, here are some quick content marketing tips to give you a little polish.
February 11, 2011
Information overload. We’re bombarded, bamboozled, or bored, by a never ending stream of too much of too much the same. You might have the greatest product since (fill in the blank with your favorite product here), but unless you get people to pay attention your business can still fail.
January 21, 2011
Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.