So you’ve created that one-of-a-kind email, anticipating a great response from your mailing list. You’re having a sale and there are great offers and discounts available to your customers. But you looked at the stats. The numbers from your analytics drowned your eagerness. The click-through rates are low. The response is minimal to nothing at […]
Business is not a shot in the dark, relying sorely on luck. Sure, sometimes it works. You throw ideas against a wall and sometimes a few stick. More often than not, this results in a failure that could have easily been prevented if you had a grasp of who your target market is. But that is easier […]
This post presents some of the most outstanding restaurant branding and design you will ever see. The designs featured in this post are truly inspiring and artistic and were all created as part of larger branding campaigns; these menu designs reflect a certain graphic aesthetic that is mirrored in the furniture, décor, business cards, letterheads, cutlery, etc. If you are thinking about rebranding or are in the process of creating your own bar or restaurant empire, then look no further than these 10 incredible menu designs for inspiration.
What is SEO? Search Engine Optimization is a term you are familiar with, but even the basic SEO principles you haven’t paid much attention to it. For one, when you check on websites specializing in SEO, you get all this technical stuff about big sounding words. You think you need an in-depth knowledge about coding websites […]
The hashtag is almost omnipresent nowadays, showing up in most social media networks, across marketing campaigns, as well as daily conversation. Not many people know the real story of how it began though. The history of the hashtag (It’s longer than you think.) The pound sign that we now refer to under a different name […]
Is online marketing a necessity for your small business? The short answer is yes. A definite, resounding yes. But the thing is, you might have your own reservations about pouring your resources into internet marketing. Maybe you tried it once a few years ago. You set up a social media profile or created a website and unfortunately, it […]
Having a sales representative talk about your product provides a personal touch in connecting with your consumers. But when you want to reach a large number of people, a salesperson just doesn’t cut it. That’s where knowing how to create a sell sheet comes in. What is a sell sheet? In most aspects, a brochure […]
You have been exerting a lot of effort on your digital marketing strategy. You’ve got engaging content in your business blog. You get high reach in your Facebook posts and your Twitter followers love retweeting you. But what’s next? The internet is a battleground for marketers. You are not only fighting against your competitors in the […]