The hashtag is almost omnipresent nowadays, showing up in most social media networks, across marketing campaigns, as well as daily conversation. Not many people know the real story of how it began though. The history of the hashtag (It’s longer than you think.) The pound sign that we now refer to under a different name […]
Is online marketing a necessity for your small business? The short answer is yes. A definite, resounding yes. But the thing is, you might have your own reservations about pouring your resources into internet marketing. Maybe you tried it once a few years ago. You set up a social media profile or created a website and unfortunately, it […]
Having a sales representative talk about your product provides a personal touch in connecting with your consumers. But when you want to reach a large number of people, a salesperson just doesn’t cut it. That’s where a sell sheet comes in. What is a sell sheet? In most aspects, a brochure (link to page) and […]
You have been exerting a lot of effort on your digital marketing strategy. You’ve got engaging content in your business blog. You get high reach in your Facebook posts and your Twitter followers love retweeting you. But what’s next? The internet is a battleground for marketers. You are not only fighting against your competitors in the […]
Why market on Easter? Easter Sunday is one of the most important events of the year. For many people, Easter holds more significance than Christmas, or any other religious holiday. Even outside of Christian communities, the imagery of painted eggs and bunny rabbits looms large every time the date comes around. Easter is one of […]
Running a business is difficult, but the process can be made even more quarrelsome when we fall victim to the silly but relentless myths that plague the world of entrepreneurship…check out this business myths checklist and make sure you haven’t been taken in by needless hype.
School fundraising doesn’t have to be so painful and predictable. To inject new life into your school fundraising, why not use some of the following 5 easy fundraising ideas for your own school promotions.
Does this sound familiar? You rushed to promote a major event or the kick-off of a new sermon series. The big day came and went and it seems your marketing efforts fell flat. Not only was the initial turnout small, but the hope of church guests returning has faded like the money you spent on […]