The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.
Archive | Graphic Design
Awful New Fonts
December 14, 2011
It would be really easy to write yet another blog post about Comic Sans and Papyrus. How, as designers, we feel like “throwing- up in our mouths” whenever we see someone use Jokerman or Curlz MT in a shop window or on a business card. However, the design world is a world full of bad [...]
Free Fridays: Priceless Design Resources
October 21, 2011
The Free For All goes on. The generous benefactor today is designfreebies.org where you’ll find a wide selection of useful swag — all at no charge. Need a Calendar Template. You’ll find a plateful right here! http://www.designfreebies.org/design-templates/free-2012-calendar-design-templates/ Want Wallpapers? Here are some nifty typographic wps to choose from. http://www.designfreebies.org/typography/2011-free-beautiful-and-creative-typography-wallpapers/ Vector art in a vintage ornamental [...]
Design Forefathers
October 21, 2011
Designers who have left an indelible mark on the world of graphic design. Our series of biographical sketches of designers who have created breakthrough work in their careers and have influenced successive generations of designers continues with this installment. LUCIAN BERNHARD (Born Emil Kahn) March 15, 1883–May 29, 1972 1981 Art Director’s Hall Of Fame [...]
Learn How to Create Alluring Landing Pages
October 14, 2011
Most people prefer NOT to be sold something. They want to be wooed. The act of sales-by-seduction can be a fun and exciting experience. Is your landing page up to it? While it’s true that visitors to your landing page want to be educated and get help to make rational purchasing decisions, they yearn to [...]
Graphic Design Roundup #51: Gender and Design
October 12, 2011
“Girls like dolls and pink. Boys like fire trucks and red.” To the average pre-schooler, the differences are obvious. This just goes to show that gender does matter in design. The ways in which gender is taken into account during the design process is important because it is estimated that women control 85% of spending. [...]
Design Roundup #50: Top 10 Websites for Designers
October 5, 2011
Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.
Paper Ephemera & Collectibles: The Original Swatch
September 30, 2011
The things we take for granted today often become the collectibles of the future. These swatches for fabrics were not intended as either art or artifact, yet they somehow transcend their practical functionality. In fact, they act as snapshots of a time and place. Not only is the typography appealing, these simple frames for a wide variety of textile patterns for clothes and furniture from the past are capsules offer a glimpse back in time.
Key Trends That Will Shape the Future of Infographics
September 30, 2011
Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?
Free Fridays #11: Dress Making Patterns, Dreamweaver, Brochures
September 30, 2011
Can you smell it? Smells like freedom! The freedom of the weekend! Before you go into that sweet dew of the weekend, check out the latest FREE resources for all your design needs and have some fun things to work on when Monday hits! 30+ Free Dress Making Patterns 20 Creative Free Templates for Bloggers [...]
Graphic Design Roundup #49: Question Marks and Exclamation Points Make Their Marks on Design
September 28, 2011
Question marks and exclamation points are not just used for punctuation. They’re quite versatile and make very nifty design elements, too. Over the years, these handy stops along the keyboard of life have been featured in movie posters, book covers, print ads, outdoor billboards, television commercials and now emails and websites. These samples of some [...]
Free Fridays #10: After Effects, Flyers, Wallpapers, Website Builders
September 23, 2011
Who doesn’t like FREE?!?
Graphic Design Roundup #48: Major League Mystery
September 21, 2011
Is baseball’s iconic logo based on legendary batter Harmon Killebrew?
Business Aspects of Being An “In-House” Designer
September 16, 2011
Good design is available from many sources: agencies, design studios, freelancers, crowdsourcing, outsourcing, and offshoring. Therefore, it is essential that you bring “added value” to the table to stand out from the other options.
























January 31, 2012
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