Archive | Copy Chat

Your Online Content Hit List

April 23, 2010

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Your Online Content Hit List

The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a new social media something [...]

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Nextdayflyers’ Celebrates Earth Day

April 22, 2010

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Nextdayflyers’ Celebrates Earth Day

In celebration of Earth Day here at Next Day Flyers we’re working behind the scenes to make the world more Earth Friendly. For instance, we’ll soon be using sources that offer more recycled paper. Our mailing service will also help you eliminate duplications and inactive addresses so your mailing list is clean and green. And [...]

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2010: Earth Day Around the World

April 21, 2010

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2010: Earth Day Around the World

Earth Day began in 1970 as an annual celebration of the environment and as a time to assess what we still need to do to protect the natural resources of our planet.1 And though awareness has grown, no one would argue that we have a long way to go.

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The Myth and Magic of St. Patrick’s Day

March 4, 2010

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The Myth and Magic of St. Patrick’s Day

The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence that Patrick came from [...]

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3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day

February 5, 2010

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3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day

Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot of us are in [...]

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How to Write Sticky Copy for Print and Social Media

January 22, 2010

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How to Write Sticky Copy for Print and Social Media

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one [...]

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Integrating Email and Social Media

January 8, 2010

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Integrating Email and Social Media

2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend more this [...]

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Twitter – The Next Trojan Horse?

December 18, 2009

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Twitter – The Next Trojan Horse?

In case you haven’t heard the early morning buzz regarding Twitter, it was “hacked” last night, or redirected, by a group claiming to be the “Iranian Cyber Army.” Those who attempted to use Twitter ended up seeing a screen like this before Twitter went down for awhile.

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Twitter News: Twitter, Microsoft and Google Walk into a Bar…

October 29, 2009

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Twitter News: Twitter, Microsoft and Google Walk into a Bar…

So, Twitter, Microsoft, and Google, walk into a bar together. Then Google says, “Hey, Twitter, how about you let me use your data for my search engines?” And Microsoft says, “Yeah, great idea. How about it?” Twitter smiles and says, “Yes. Let’s do it.” All joking aside, according to the Increase Visibility blog, Twitter did [...]

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10 Terrific Twitter Tools and Tips

September 3, 2009

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10 Terrific Twitter Tools and Tips

If you’re thinking about starting on Twitter this tells you what it is.

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SEO Copy – Should You Live Life in the Long Tail?

August 27, 2009

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SEO Copy – Should You Live Life in the Long Tail?

Seducing search engines with Long Tail Keywords is something to consider when you’re writing copy. You know what I’m talking about, copy that waits for passing search engines then beckons, “Hey, Mr. Search Engine, Over Here, Over Here – I have exactly what that searcher is looking for!” Long tail search terms are important to [...]

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Color 101: What does Your Online Color Scheme Say to Customers?

August 20, 2009

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Color 101: What does Your Online Color Scheme Say to Customers?

What’s Next? This month’s topic “Color 101” comes from Philip A. Provins. Congratulations Philip! He just won a credit for 100 free business cards.

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Twitter Copy – How to Write First-class Tweets

July 24, 2009

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Twitter Copy – How to Write First-class Tweets

If you find yourself struggling to write First-class Tweets, for inspiration I give you the Top 10 Slogans of the Century1 

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Postcards – The Tweet of Direct Mail Marketing

July 9, 2009

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Postcards – The Tweet of Direct Mail Marketing

What’s Next? This month’s topic “How to Use Mail like Twitter” comes from Matthew Orley of Copley, OH. Congratulations Matt! He just won a credit for 100 free business cards.

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How to Write Edible Landing Page Copy

June 25, 2009

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How to Write Edible Landing Page Copy

When it’s good you can’t read just one.

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