Archive | Business

Know Your Customers – Don’t Sell, Learn to Help Your Customers Buy

February 4, 2011

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The current ongoing economic challenges have altered buying behavior. Many people are minimalizing, and downsizing – in short, they’re not buying as much. Smart businesses respond to this change as a challenge. Here are some ideas to help you get away from trying to “sell,” and into the mode of helping your customers buy.

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Small Business, Big Marketing: 10 Tips for High Impact Marketing on a Small Business Budget

February 4, 2011

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All businesses, no matter their size, aim to maximize their marketing budget. But for small businesses, with little to no financial elbow-room, it can mean the difference between profit and failure. Here are 10 tips for creating high impact marketing on a small business budget.   

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Inspiration for Your Brand Identity Logo Makeover

February 4, 2011

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For many businesses there are certain junctures when they have to consider creating a new brand identity. For instance, updating a brand logo so it’s more modern is a fairly common reason for making over a brand identity. Other reasons might be the need broaden appeal or your current products or services are not accurately [...]

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Finding Yourself #1: SEO Basics

January 27, 2011

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Getting found is what SEO is really all about. And if you’re not Oprah or Miley Cyrus (2 of the top 5 searched personalities for 2010), you have to do a little more work to rise to the top. So here, based on are some easy and important SEO tips to help you do just [...]

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What’s Next: How to Market a New Business

January 27, 2011

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Suggest a blog topic and you could win a $50 printing credit. Our newest winner is Christine Asidao and her suggestion for the How to Market a New Business. We feature a new winner and “What’s Next?” article every month so Enter Your Topic Here.

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Tips & Bits #14: Managing Your Online Reputation with Social Media

January 24, 2011

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Online reputation management (ORM) is one of the current “hot terms” in digital marketing. Here are some tips and bits of information to help you with your company’s ORM.

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Day Jobbing and Night Baking: Your Business Plan

January 21, 2011

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Hello, and welcome to the very first edition of “Day Jobbing and Night Baking,” a new NDF Blog series dedicated to giving friendly advice on how to run your side business while maintaining your 9-5 job. What qualifies me to write this blog?

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Using the Cross Media Marketing Advantage

January 14, 2011

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One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation [...]

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Answer 4 Simple Questions about Your Customers

December 10, 2010

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The best place to start when developing copy for online sites and social media, or for direct mail campaigns, is with your customers. But, what if you don’t have the time, or money, to do market research – or even to develop and implement a survey to gather information about your customers?

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The Business Card: Impress GDP

December 10, 2010

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We had the privilege and opportunity to interview Victor Mera from Impress GDP for our new blog feature, The Business Card. Impress GDP has been a customer of ours for over seven years, and we’ve both learned from each other throughout the years. We truly value our relationship and are very excited to kick off [...]

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Outsourcing Part II – 5 Tips for Choosing Your Vendors

November 19, 2010

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Outsourcing Part II – 5 Tips for Choosing Your Vendors

You have decided to expand the capabilities of your printing business by outsourcing products that you do not have the capability of producing at your facility. You know that there are many sources available for outsourcing, but you want to make sure that the ones you choose will provide you with the product at the [...]

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Facebook Deals App is the Stuff!

November 19, 2010

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It’s seems everyone is going social these days. Earlier this year, Google launched Google Buzz, a social networking and messaging tool integrated into Gmail. In fact, this year alone Google has acquired the social search engine Aardvark, the social networking  startup Angstro, the mobile social calendaring tool Plannr, and the social gaming company SocialDeck. If [...]

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Google Instant Doesn’t Instantly Change SEO

November 12, 2010

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Wow. Has it already been two months since Google Instant was launched? Two months in ‘Internet Time’ seems like a decade in real time, doesn’t it? And I think this is a good time to ask, “Has Google Instant really changed anything for SEO?”

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Believe me… I’m Lyon: Decriminalizing Outsourcing

October 22, 2010

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We hear a lot about outsourcing and with our country’s current recession there isn’t much positive media on this subject.

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