Archive | Business

How to Write a Press Release

July 29, 2011

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A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.

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Know Your Customer: Who Is Your Customer?

July 1, 2011

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The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.

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Featured Business: King Richard’s Antique Center

June 24, 2011

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A collector at heart and a huge fan of television shows like Antiques Roadshow and Pawn Stars, we are very excited to share the story of a customer located in Southern California that is a veritable cornucopia of collectibles.

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Marketing in the Digital Age: The Fine Points of Strategy Development

June 10, 2011

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Those in marketing know that the rules change overnight. Many of today’s current practices didn’t exist a mere three years ago. A constantly connected society calls for marketing strategies that take this into account and marketing teams that are prepared to shift gears at a moment’s notice.

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Small Business, Big Marketing: What’s The Big Idea?

June 3, 2011

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Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt. In addition to our best wishes, we offer you a Baker’s Dozen marketing ideas that are sure to help you pump up the volume without inflicting much pain in your checkbook.

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Know Your Customer: The Myth of the Male Shopper

May 20, 2011

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Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome [...]

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Know Your Customer: How to Gather Critical Market and Demographic Data

April 22, 2011

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Any organization that boasts 500 million users and counting is more than a mere fad; it’s a phenomenon. If Facebook – which is expected to surpass 600 million accounts this year – were a country, it would be the third most populous in the world, so when it comes to communications, one need not be [...]

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Day Jobbing & Night Baking #4: Setting Boundaries

April 8, 2011

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Welcome back to another Day Jobbing and Night Baking! Last month we touched on a subject that I hoped would be helpful to almost all small business owners and especially those running their business in their spare time. This month we’re going to keep it short and sweet. There’s really only one thing I want [...]

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Day Jobbing & Night Baking #3: Maximize Your Productivity

March 25, 2011

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Building a business can be exhausting especially during the first year. If you’re working a full time job and starting a small business, the risk of burn out is doubled. Time management is crucial to your success! Now is the perfect time to establish healthy work habits that promote maximum productivity. Here are a few [...]

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Funny Cartoon Business Cards from ‘The Simpsons’

March 18, 2011

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Dr. Nick Riviera billboard (The Simpsons)

I’m a superduper Simpsons fan. One of my favorite aspects of the show is the writers’ use of funny slogans on signs, invitations, billboards, and business cards. For this post, I’ve collected 10 pictures from ‘The Simpsons’. Most of these pics are of business cards of various characters.

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Know Your Customers – Website Tips to Help Your Customer’s Feel Welcome

March 11, 2011

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It might be a little surprising that many websites still miss the mark on some basic elements that would help their customers feel more welcome. Great content and design is important, of course, but customer needs and wants should drive your front-facing website decisions. Here are some tips to help you focus your website efforts [...]

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The Perils of Proofreading

March 11, 2011

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While content is king, the way the work looks – whether a printed page or a web page — has a huge influence on the way it will be judged. It’s a colossal waste to let careless errors distract the reader from getting the message. That’s why it’s worth taking the time needed to proofread [...]

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Featured Business: Executive Creations

March 4, 2011

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Executive creations, an Indiana based company, provides custom products and services, including decorations and accessories, for all of life’s celebrations. Founder Stephanie Smith first became inspired to start the business when her daughter was about to turn one.

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Day Jobbing and Night Baking #2: Choose Your Audience

February 25, 2011

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Welcome back to Day Jobbing and Night Baking! Last month, I hope you were super busy cranking out that business plan. You may have even sold a product or two. Who cares if it was to your mom/brother/bestfriend? The point is you’ve taken that first leap and put your business out there. You’ve already started [...]

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Tips & Bits # 16: Trends You Need to Know for Your Best Marketing

February 7, 2011

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1. Room for B2B Marketing Social Media Improvement It’s time to not just use social media for your business, but to learn how to truly make these channels work for your business.

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