Archive | Business

Small Business, Big Marketing: What’s The Big Idea?

June 3, 2011

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Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt. In addition to our best wishes, we offer you a Baker’s Dozen marketing ideas that are sure to help you pump up the volume without inflicting much pain in your checkbook.

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Know Your Customer: The Myth of the Male Shopper

May 20, 2011

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Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome [...]

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Know Your Customer: How to Gather Critical Market and Demographic Data

April 22, 2011

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Any organization that boasts 500 million users and counting is more than a mere fad; it’s a phenomenon. If Facebook – which is expected to surpass 600 million accounts this year – were a country, it would be the third most populous in the world, so when it comes to communications, one need not be [...]

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Day Jobbing & Night Baking #4: Setting Boundaries

April 8, 2011

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Welcome back to another Day Jobbing and Night Baking! Last month we touched on a subject that I hoped would be helpful to almost all small business owners and especially those running their business in their spare time. This month we’re going to keep it short and sweet. There’s really only one thing I want [...]

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Day Jobbing & Night Baking #3: Maximize Your Productivity

March 25, 2011

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Building a business can be exhausting especially during the first year. If you’re working a full time job and starting a small business, the risk of burn out is doubled. Time management is crucial to your success! Now is the perfect time to establish healthy work habits that promote maximum productivity. Here are a few [...]

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Funny Cartoon Business Cards from ‘The Simpsons’

March 18, 2011

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Dr. Nick Riviera billboard (The Simpsons)

I’m a superduper Simpsons fan. One of my favorite aspects of the show is the writers’ use of funny slogans on signs, invitations, billboards, and business cards. For this post, I’ve collected 10 pictures from ‘The Simpsons’. Most of these pics are of business cards of various characters.

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Know Your Customers – Website Tips to Help Your Customer’s Feel Welcome

March 11, 2011

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It might be a little surprising that many websites still miss the mark on some basic elements that would help their customers feel more welcome. Great content and design is important, of course, but customer needs and wants should drive your front-facing website decisions. Here are some tips to help you focus your website efforts [...]

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The Perils of Proofreading

March 11, 2011

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While content is king, the way the work looks – whether a printed page or a web page — has a huge influence on the way it will be judged. It’s a colossal waste to let careless errors distract the reader from getting the message. That’s why it’s worth taking the time needed to proofread [...]

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Featured Business: Executive Creations

March 4, 2011

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Executive creations, an Indiana based company, provides custom products and services, including decorations and accessories, for all of life’s celebrations. Founder Stephanie Smith first became inspired to start the business when her daughter was about to turn one.

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Day Jobbing and Night Baking #2: Choose Your Audience

February 25, 2011

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Welcome back to Day Jobbing and Night Baking! Last month, I hope you were super busy cranking out that business plan. You may have even sold a product or two. Who cares if it was to your mom/brother/bestfriend? The point is you’ve taken that first leap and put your business out there. You’ve already started [...]

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Tips & Bits # 16: Trends You Need to Know for Your Best Marketing

February 7, 2011

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1. Room for B2B Marketing Social Media Improvement It’s time to not just use social media for your business, but to learn how to truly make these channels work for your business.

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Know Your Customers – Don’t Sell, Learn to Help Your Customers Buy

February 4, 2011

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The current ongoing economic challenges have altered buying behavior. Many people are minimalizing, and downsizing – in short, they’re not buying as much. Smart businesses respond to this change as a challenge. Here are some ideas to help you get away from trying to “sell,” and into the mode of helping your customers buy.

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Small Business, Big Marketing: 10 Tips for High Impact Marketing on a Small Business Budget

February 4, 2011

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All businesses, no matter their size, aim to maximize their marketing budget. But for small businesses, with little to no financial elbow-room, it can mean the difference between profit and failure. Here are 10 tips for creating high impact marketing on a small business budget.   

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Inspiration for Your Brand Identity Logo Makeover

February 4, 2011

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For many businesses there are certain junctures when they have to consider creating a new brand identity. For instance, updating a brand logo so it’s more modern is a fairly common reason for making over a brand identity. Other reasons might be the need broaden appeal or your current products or services are not accurately [...]

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Finding Yourself #1: SEO Basics

January 27, 2011

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Getting found is what SEO is really all about. And if you’re not Oprah or Miley Cyrus (2 of the top 5 searched personalities for 2010), you have to do a little more work to rise to the top. So here, based on are some easy and important SEO tips to help you do just [...]

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