Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own. Some of the [...]
Archive | Business
October 7, 2011
Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.
Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.
Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.
September 30, 2011
Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?
September 26, 2011
Do you know exactly what makes your company, business, product, or service interesting, compelling and different?
Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.
September 23, 2011
Many consumers carry out product and pricing research online before buying at a local brick and mortar store. A 2010 survey by BIA/Kelsey and ConStat confirmed that 97 percent of consumers investigate future purchases using online media.
September 16, 2011
Quite a few of our customers are small businesses, entrepreneurs, start-ups, and home-based businesses. Our wide range of marketing tools and affordable prices combined with responsive customer care and rapid turnaround has proven to be a vital part of their operation.
Throughout the year, we ask our customers to learn how we can better serve them and help them operate more efficiently by delivering maximum value. Occasionally, we take the opportunity to shine a spotlight on one of the businesses that orders our products. Here’s one that made us smile.
September 16, 2011
In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent.
September 12, 2011
Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.
September 9, 2011
Demographics provides data on income, industry, marital status, family status and location. Psychographics gives us some insight into fears, values and other “touchy/feely” characteristics.
August 26, 2011
For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.
More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.
August 12, 2011
Is your company guilty of this unpardonable offense? Sending out a constant stream of sales messages asking recipients to buy, buy, and buy.
July 29, 2011
A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.
July 1, 2011
The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.
June 24, 2011
A collector at heart and a huge fan of television shows like Antiques Roadshow and Pawn Stars, we are very excited to share the story of a customer located in Southern California that is a veritable cornucopia of collectibles.
June 10, 2011
Those in marketing know that the rules change overnight. Many of today’s current practices didn’t exist a mere three years ago. A constantly connected society calls for marketing strategies that take this into account and marketing teams that are prepared to shift gears at a moment’s notice.