Archive | Business

The Art of Design: Distinctive Doorhangers

October 18, 2011

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Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own. Some of the [...]

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

October 7, 2011

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.

Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.

Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.

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Key Trends That Will Shape the Future of Infographics

September 30, 2011

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Key Trends That Will Shape the Future of Infographics

Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?

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Tips & Bits #46: So You Want To Create a Brand

September 26, 2011

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Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

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Optimizing Your Digital Storefront For Local SEO Can Maximize In-Store Success

September 23, 2011

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Many consumers carry out product and pricing research online before buying at a local brick and mortar store. A 2010 survey by BIA/Kelsey and ConStat confirmed that 97 percent of consumers investigate future purchases using online media.

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Featured Business: The Lazy Bandido

September 16, 2011

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Quite a few of our customers are small businesses, entrepreneurs, start-ups, and home-based businesses. Our wide range of marketing tools and affordable prices combined with responsive customer care and rapid turnaround has proven to be a vital part of their operation.

Throughout the year, we ask our customers to learn how we can better serve them and help them operate more efficiently by delivering maximum value. Occasionally, we take the opportunity to shine a spotlight on one of the businesses that orders our products. Here’s one that made us smile.

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Keep An Eye On Your Competition

September 16, 2011

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In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent.

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Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

September 12, 2011

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Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.

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Know Your Customer: Customer Identification and Targeting

September 9, 2011

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Demographics provides data on income, industry, marital status, family status and location. Psychographics gives us some insight into fears, values and other “touchy/feely” characteristics.

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Know Your Customer: From Demographics to Psychographics

August 26, 2011

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For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

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Discover the Need for Non-Promotional Email Messages

August 12, 2011

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Is your company guilty of this unpardonable offense? Sending out a constant stream of sales messages asking recipients to buy, buy, and buy.

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How to Write a Press Release

July 29, 2011

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A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.

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Know Your Customer: Who Is Your Customer?

July 1, 2011

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The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.

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Featured Business: King Richard’s Antique Center

June 24, 2011

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A collector at heart and a huge fan of television shows like Antiques Roadshow and Pawn Stars, we are very excited to share the story of a customer located in Southern California that is a veritable cornucopia of collectibles.

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Marketing in the Digital Age: The Fine Points of Strategy Development

June 10, 2011

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Those in marketing know that the rules change overnight. Many of today’s current practices didn’t exist a mere three years ago. A constantly connected society calls for marketing strategies that take this into account and marketing teams that are prepared to shift gears at a moment’s notice.

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