The primary goal of a landing page is to capture your visitor’s attention within seconds and hold it until they’ve been convinced to purchase your product or service. But no matter how beautiful your landing page design is, if it doesn’t have a good headline chances are it’s not going to give you the desired result. A good headline tells the reader why they should stay on your page verses looking somewhere else on Internet.
Following the recent Oscar ceremony, I thought it would be the perfect time to write a post about movies. We all love them and they can be surprisingly useful for all us marketing types in both a cultural sense and in those rare cases, for practical marketing and advertising knowledge. That’s right, if you’re having trouble with your direct mailing plan or sales strategy, sometimes the solution is to simply grab the popcorn and the remote.
James Shiner, founder and CEO of Yelling Mule, prides himself on “shipping.” A serial entrepreneur with 10 ventures under his belt, James took many chances before launching Yelling Mule, a boutique website design company. As a successful entrepreneur, James offers new and upcoming businesses some sound advice on setting attainable goals and finding a work-life balance.
We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.
In this blog, we are going to explore the latest gadgets and gizmos that are going to make our lives so much easier and more exciting. After researching some of the Internet’s most popular tech sites and reacting to the tech experts’ personal predictions for 2014, I have come up with a list of tech projections for 2014 to get you all excited about the coming year:
People in marketing, publicity, and social media have a lot to say. Some may argue that in fact they have TOO MUCH to say! But no matter what you feel about the media industry, you cannot deny that there are a heck of a lot of smart cookies that work in media! As a tribute to some of those insightful individuals, we have put together some of the best marketing tweets, quotes, and posts of 2013.
Both for individuals and corporations, what others think of us is important. Unless you’re a billionaire living on your own tropical island and never having to interact with others, you never know when what other people think may influence what happens to you…read more about how to pursue and reflect a professional online reputation.
How can you as a business owner get recommendations that potential customers will trust and will influence them in a positive direction about their potential purchase? Find out in the following article.