Following the recent Oscar ceremony, I thought it would be the perfect time to write a post about movies. We all love them and they can be surprisingly useful for all us marketing types in both a cultural sense and in those rare cases, for practical marketing and advertising knowledge. That’s right, if you’re having trouble with your direct mailing plan or sales strategy, sometimes the solution is to simply grab the popcorn and the remote.
Archive | Business
February 17, 2014
James Shiner, founder and CEO of Yelling Mule, prides himself on “shipping.” A serial entrepreneur with 10 ventures under his belt, James took many chances before launching Yelling Mule, a boutique website design company. As a successful entrepreneur, James offers new and upcoming businesses some sound advice on setting attainable goals and finding a work-life balance.
February 11, 2014
We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.
January 14, 2014
In this blog, we are going to explore the latest gadgets and gizmos that are going to make our lives so much easier and more exciting. After researching some of the Internet’s most popular tech sites and reacting to the tech experts’ personal predictions for 2014, I have come up with a list of tech projections for 2014 to get you all excited about the coming year:
January 2, 2014
People in marketing, publicity, and social media have a lot to say. Some may argue that in fact they have TOO MUCH to say! But no matter what you feel about the media industry, you cannot deny that there are a heck of a lot of smart cookies that work in media! As a tribute to some of those insightful individuals, we have put together some of the best marketing tweets, quotes, and posts of 2013.
November 21, 2013
Both for individuals and corporations, what others think of us is important. Unless you’re a billionaire living on your own tropical island and never having to interact with others, you never know when what other people think may influence what happens to you…read more about how to pursue and reflect a professional online reputation.
November 15, 2013
How can you as a business owner get recommendations that potential customers will trust and will influence them in a positive direction about their potential purchase? Find out in the following article.
November 6, 2013
Many websites have seen a significant drop in traffic to their websites since Google Search no longer delivers the same volume of visitor traffic that it used to. A few years ago, more than half of the visitor traffic to a typical business website would come from Google Search. Google delivers fewer visitors for two [...]
October 22, 2013
No matter where you look, there’s always an opportunity to utilize social networking. Facebook, Twitter, Pinterest, Google+, blogs—no matter the medium, social networking allows the sharing of information between people. This post explores the things that can go wrong with your social media and what you can do about It.
October 8, 2013
In a few very easy steps we’ll show you how to do it. You can use any product, but we’re using business card printing for the purposes of this blog post.
September 16, 2013
In an effort to get to know our customers better and find out what products they use and how they use them, we talked to graphic expert, Ernie Waldo about his company and his need for fast printing and large format products. Graphic expert, Ernie Waldo, founder and owner of EPC Ink Customer Profile Company [...]
August 27, 2013
See some great small business advertising ideas the won’t break the bank and will get people talking? We have put together some guerrilla style promotion ideas and that will make you very happy if you don’t have the money for mass mailers, expensive radio slots, magazine ads, and other business advertisements.
August 6, 2013
We recently added Design Services to our list of customer focused services. It’s part of our company objective to become a one-stop-shop for absolutely everything you need to get your business message into print. This includes offering you your very own graphic designer to help you out with your business brand.
July 23, 2013
A Madison Avenue ad agency will cost you an arm and a leg (and quite possibly an ear and a spine and an eye or two!) If you’re a multi-billion dollar company then ad agency campaigns are merely pocket change. So how can the rest of us compete with that? Well funnily enough, it’s not magic what ad agencies do and it’s not out of the realms of possibility that you can’t replicate some of these same advertising techniques. Here are 5 techniques that I’ve learned over the years that you can apply to your own poster, flyer, mailer, and print campaigns:
April 29, 2013
One of NextDayFlyers’ core company values is to build lasting relationships. We do this by providing a customized and flexible service that adapts to each client’s needs. We interviewed Heather McKeon, the Marketing Director of Gringo’s Mexican Kitchen and asked her about some of the challenges she faced when choosing a print partner. The following [...]