Archive | Business Online

Lovable Mothers Day Strategies – Ideas for Restaurant & Florist Marketing

March 21, 2013

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Mothers Day is one of the most important days in the florist and restaurant calendar. It’s estimated that consumers will be spending $18.6 billion for someone special this Mother’s Day! With this in mind, business owners are presented with a massive opportunity to increase sales by connecting with customers through lovable and cuddly marketing ideas.

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21 Cool Holiday Greeting Card Designs

December 11, 2012

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Buddhist New Year Holiday Card

Whether you observe Christmas, Hannukah, Kwanzaa, Winter Solstice, Festivus or the Pastafarian Holiday, don’t forget to celebrate the season with good food, good times, and good design! Here are 21 holiday cards to inspire your own paper (or digital) greetings for loved ones this winter.

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Can Print Marketing & Digital Marketing Work Together?

February 14, 2012

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print versus digital

In this brave new digital age it’s really easy to forget the importance of print marketing. As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. My own experiences in digital marketing reflect how [...]

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

October 7, 2011

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.

Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.

Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.

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Optimizing Your Digital Storefront For Local SEO Can Maximize In-Store Success

September 23, 2011

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Many consumers carry out product and pricing research online before buying at a local brick and mortar store. A 2010 survey by BIA/Kelsey and ConStat confirmed that 97 percent of consumers investigate future purchases using online media.

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Keep An Eye On Your Competition

September 16, 2011

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In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent.

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Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

September 12, 2011

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Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.

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Know Your Customer: Customer Identification and Targeting

September 9, 2011

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Demographics provides data on income, industry, marital status, family status and location. Psychographics gives us some insight into fears, values and other “touchy/feely” characteristics.

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Know Your Customer: From Demographics to Psychographics

August 26, 2011

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For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

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Discover the Need for Non-Promotional Email Messages

August 12, 2011

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Is your company guilty of this unpardonable offense? Sending out a constant stream of sales messages asking recipients to buy, buy, and buy.

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How to Write a Press Release

July 29, 2011

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A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.

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Marketing in the Digital Age: The Fine Points of Strategy Development

June 10, 2011

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Those in marketing know that the rules change overnight. Many of today’s current practices didn’t exist a mere three years ago. A constantly connected society calls for marketing strategies that take this into account and marketing teams that are prepared to shift gears at a moment’s notice.

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Small Business, Big Marketing: What’s The Big Idea?

June 3, 2011

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Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt. In addition to our best wishes, we offer you a Baker’s Dozen marketing ideas that are sure to help you pump up the volume without inflicting much pain in your checkbook.

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Know Your Customer: The Myth of the Male Shopper

May 20, 2011

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Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome [...]

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Finding Yourself #1: SEO Basics

January 27, 2011

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Getting found is what SEO is really all about. And if you’re not Oprah or Miley Cyrus (2 of the top 5 searched personalities for 2010), you have to do a little more work to rise to the top. So here, based on are some easy and important SEO tips to help you do just [...]

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