Mothers Day is one of the most important days in the florist and restaurant calendar. It’s estimated that consumers will be spending $18.6 billion for someone special this Mother’s Day! With this in mind, business owners are presented with a massive opportunity to increase sales by connecting with customers through lovable and cuddly marketing ideas.
Archive | Business Online
March 21, 2013
December 11, 2012
Whether you observe Christmas, Hannukah, Kwanzaa, Winter Solstice, Festivus or the Pastafarian Holiday, don’t forget to celebrate the season with good food, good times, and good design! Here are 21 holiday cards to inspire your own paper (or digital) greetings for loved ones this winter.
February 14, 2012
In this brave new digital age it’s really easy to forget the importance of print marketing. As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. My own experiences in digital marketing reflect [...]
October 7, 2011
Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.
Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.
Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.
September 23, 2011
Many consumers carry out product and pricing research online before buying at a local brick and mortar store. A 2010 survey by BIA/Kelsey and ConStat confirmed that 97 percent of consumers investigate future purchases using online media.
September 16, 2011
In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent.
September 12, 2011
Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.
September 9, 2011
Demographics provides data on income, industry, marital status, family status and location. Psychographics gives us some insight into fears, values and other “touchy/feely” characteristics.
August 26, 2011
For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.
More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.
August 12, 2011
Is your company guilty of this unpardonable offense? Sending out a constant stream of sales messages asking recipients to buy, buy, and buy.
July 29, 2011
A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.
June 10, 2011
Those in marketing know that the rules change overnight. Many of today’s current practices didn’t exist a mere three years ago. A constantly connected society calls for marketing strategies that take this into account and marketing teams that are prepared to shift gears at a moment’s notice.
June 3, 2011
Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt. In addition to our best wishes, we offer you a Baker’s Dozen marketing ideas that are sure to help you pump up the volume without inflicting much pain in your checkbook.
May 20, 2011
Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome [...]
January 27, 2011
Getting found is what SEO is really all about. And if you’re not Oprah or Miley Cyrus (2 of the top 5 searched personalities for 2010), you have to do a little more work to rise to the top. So here, based on are some easy and important SEO tips to help you do just [...]