In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent.
Archive | Business Offline
September 9, 2011
Demographics provides data on income, industry, marital status, family status and location. Psychographics gives us some insight into fears, values and other “touchy/feely” characteristics.
August 26, 2011
For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.
More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.
July 1, 2011
The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.
June 24, 2011
A collector at heart and a huge fan of television shows like Antiques Roadshow and Pawn Stars, we are very excited to share the story of a customer located in Southern California that is a veritable cornucopia of collectibles.
June 3, 2011
Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt. In addition to our best wishes, we offer you a Baker’s Dozen marketing ideas that are sure to help you pump up the volume without inflicting much pain in your checkbook.
May 20, 2011
Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome [...]
April 22, 2011
Any organization that boasts 500 million users and counting is more than a mere fad; it’s a phenomenon. If Facebook – which is expected to surpass 600 million accounts this year – were a country, it would be the third most populous in the world, so when it comes to communications, one need not be [...]
April 8, 2011
Welcome back to another Day Jobbing and Night Baking! Last month we touched on a subject that I hoped would be helpful to almost all small business owners and especially those running their business in their spare time. This month we’re going to keep it short and sweet. There’s really only one thing I want [...]
March 25, 2011
Building a business can be exhausting especially during the first year. If you’re working a full time job and starting a small business, the risk of burn out is doubled. Time management is crucial to your success! Now is the perfect time to establish healthy work habits that promote maximum productivity. Here are a few [...]
February 25, 2011
Welcome back to Day Jobbing and Night Baking! Last month, I hope you were super busy cranking out that business plan. You may have even sold a product or two. Who cares if it was to your mom/brother/bestfriend? The point is you’ve taken that first leap and put your business out there. You’ve already started [...]
February 4, 2011
The current ongoing economic challenges have altered buying behavior. Many people are minimalizing, and downsizing – in short, they’re not buying as much. Smart businesses respond to this change as a challenge. Here are some ideas to help you get away from trying to “sell,” and into the mode of helping your customers buy.
February 4, 2011
For many businesses there are certain junctures when they have to consider creating a new brand identity. For instance, updating a brand logo so it’s more modern is a fairly common reason for making over a brand identity. Other reasons might be the need broaden appeal or your current products or services are not accurately [...]
January 27, 2011
Suggest a blog topic and you could win a $50 printing credit. Our newest winner is Christine Asidao and her suggestion for the How to Market a New Business. We feature a new winner and “What’s Next?” article every month so Enter Your Topic Here.
January 21, 2011
Hello, and welcome to the very first edition of “Day Jobbing and Night Baking,” a new NDF Blog series dedicated to giving friendly advice on how to run your side business while maintaining your 9-5 job. What qualifies me to write this blog?