Archive | Business Offline

New Product Release – Bring them in With a Window Cling!

November 8, 2012

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At a very affordable price, you can get a window cling to add color and excitement to your shop promotions and bring customers inside your store. With our new window clings in huge range custom and standard sizes, we’re giving you the chance to stick it to the competition with a product that sets your business apart.

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NextDayFlyers Joins Forces with the Post Office for Low-Cost Every Door Direct Mail (EDDM)

July 24, 2012

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every door direct mail postcard

The US Postal Service has introduced a fantastic new low-cost direct mailing service for small businesses to target local neighborhoods. Called Every Door Direct Mail (EDDM), the service is revolutionizing the way that businesses direct mail market their products and services. At NextDayFlyers, we have been quick to see the benefit of this service for our own small business customers.

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How to Create an Effective Sell Sheet

May 1, 2012

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What is a sell sheet? Typically, a sell-sheet is similar to a single-page brochure that presents information about your products, company, and the services you are offering. A sell sheet is usually used as a sales tool for sales and marketing people to present their company and the product or service they are selling. Simply [...]

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3 of the Best Mothers Day Marketing Products

April 24, 2012

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print door hanger

On Sunday, May 13th, family members will be running around like headless chickens trying to find the ideal gift to buy mom or trying to find a restaurant that isn’t completely booked up for Mother’s Day breakfast. Your business shouldn’t miss out on this massive marketing opportunity. Here are 3 effective print marketing ideas to send to your customers this Mother’s Day.

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Can Print Marketing & Digital Marketing Work Together?

February 14, 2012

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print versus digital

In this brave new digital age it’s really easy to forget the importance of print marketing. As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. My own experiences in digital marketing reflect how [...]

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Learn From Real Life Birthday Card Marketing

February 7, 2012

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Discover Birthday Card

In January I turned another year older and clever marketers took advantage of the opportunity to touch base with me via their print campaigns. Businesses which gather demographic data such as birthdates have two pieces of useful information. One, they now know how old their customers are and from this they can make assumptions into [...]

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10 Tips for Creating your Brochure

January 31, 2012

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brochure design

The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.

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The Art of Design: Distinctive Doorhangers

October 18, 2011

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Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own. Some of the [...]

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

October 7, 2011

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.

Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.

Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.

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Tips & Bits #46: So You Want To Create a Brand

September 26, 2011

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Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

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Featured Business: The Lazy Bandido

September 16, 2011

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Quite a few of our customers are small businesses, entrepreneurs, start-ups, and home-based businesses. Our wide range of marketing tools and affordable prices combined with responsive customer care and rapid turnaround has proven to be a vital part of their operation.

Throughout the year, we ask our customers to learn how we can better serve them and help them operate more efficiently by delivering maximum value. Occasionally, we take the opportunity to shine a spotlight on one of the businesses that orders our products. Here’s one that made us smile.

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Keep An Eye On Your Competition

September 16, 2011

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In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent.

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Know Your Customer: Customer Identification and Targeting

September 9, 2011

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Demographics provides data on income, industry, marital status, family status and location. Psychographics gives us some insight into fears, values and other “touchy/feely” characteristics.

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Know Your Customer: From Demographics to Psychographics

August 26, 2011

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For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

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Know Your Customer: Who Is Your Customer?

July 1, 2011

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The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.

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