Small and trivial things can often have a large impact. However, only when you know how they can make this impact will you be able to use them to their full potential. Take, for example, corporate stationery. You might think that envelopes, letterhead, folders, and notepads can not do much beyond their usual functions. Envelopes and return address labels […]
Having a sales representative talk about your product provides a personal touch in connecting with your consumers. But when you want to reach a large number of people, a salesperson just doesn’t cut it. That’s where knowing how to create a sell sheet comes in. What is a sell sheet? In most aspects, a brochure […]
Let’s be honest for a minute. Are your business cards a total embarrassment? The answer may surprise you. We have seen many terrible business card designs than we care to acknowledge. But there is hope. The way to design a better business card isn’t by looking at good examples, but by looking at bad examples, and understanding what makes them such visual eyesores.
Running a business is difficult, but the process can be made even more quarrelsome when we fall victim to the silly but relentless myths that plague the world of entrepreneurship…check out this business myths checklist and make sure you haven’t been taken in by needless hype.
Trying to think of some funny ideas for your personal lawn signs, business yard signs, or you just want to signpost something in a fun and original way? Well, take a lesson from this motley crew of ideas that we’ve selected that includes hilarious political yard signs, rip-roaring fence signs, car-crashing curbside advertisements, and some plain […]
Listen. Do you want to know a secret? Do you promise not to tell? Many businesses owe much of their success to the brilliant examples set by entrepreneurial trailblazers who came before them such as the Beatles…There is much we can learn about business and marketing from the Beatles.
Does this sound familiar? You rushed to promote a major event or the kick-off of a new sermon series. The big day came and went and it seems your marketing efforts fell flat. Not only was the initial turnout small, but the hope of church guests returning has faded like the money you spent on […]