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What’s Next: How to Create a Festive Holiday Care for Your Business

This is a great suggestion from Rachelle Harding because in just 16 weeks, the holidays of December will be upon us. When your business sends out holiday greeting cards to clients and maybe even prospects, it helps create a little bit of a relationship.

It helps differentiate your company from those that ignore the holidays. And companies of every size need a competitive edge to survive in these challenging economic times.

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Letterpress Printing In Southern California: Opportunities to Get Involved

Many designers are getting caught up in the resurgence of this form of printing. Often, the style of letterpress is adopted by digital designers and reproduced via state of the art lithography for a mass audience. For those who are enthusiasts and for those who simply wish to gain an introductory knowledge of this art form, we announce these upcoming opportunities to learn and grow.

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Designing a Business Card That Suits You

A business card may very well be the most important marketing tool you’ll ever use to promote your company and yourself.

Business cards are used in a wide variety of ways to inform people about you and your organization. Chances are your business card may serve as artwork for a small publication’s "business card ad" pages. Prospects and customers need them so they can have your contact information. You’ll include them in letters and in the sales materials you leave with prospects.

It seems ironic that a document that is only 3½” x 2” has to “wear a lot of hats.” Here are some tips to consider when you design your business card. (Or have a professional design it for you.)

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The Art of Design #30: No Budget? You need DIY Design 101.

Starting a small business? Launching a website? Then you’ll probably need a logo or some graphics to help create a business card, home page, brochure, letterhead, landing page, email or other promotional material or online presence.

If you don’t have the skills to design a logo, you can either deplete your already undernourished budget to have it done by a professional — or you can take matters into your own hands.

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