The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction [...]
Archive | Print Design
May 17, 2011
The final product we’ll be talking about in our Art of Design series is here! No, this won’t be the last post; instead we’ll be updating all of the wonderful products we’ve already talked about, because you can never have too much inspiration, tips, tutorials and just a plain good ol’ fashion reminder of how [...]
May 13, 2011
Over the past few months, a lot of attention has been given to business card design. We’ve seen beautiful full color/full bleed designs that are eye-catching and vibrant. We’ve been inspired by out of the box thinking that turns a two dimensional object into a 3-D display that allows interaction between the card and a [...]
May 10, 2011
This week on the The Art of Design we present Gift Certificates. Find tips, inspiration and tutorials to make these wonderful marketing and purchasing tool the best it can be, to provide your business with new customers, repeat customers and loyal customers.
May 6, 2011
Postcards are a great way to reach out to customers and prospects with a short and motivating message that can drive sales. You already have (hopefully) a list of your current customers with which to create mailing labels. To get a list of prospects you can buy one from a list vendor or if you [...]
May 3, 2011
It’s almost Mother’s Day. One of the biggest greeting card days of the year, so of course we had to show love to greeting cards in this week’s The Art of Design: Greeting Cards. Find tips, inspiration and tutorials to not only make your personal greeting cards hit the heart, but also for using them [...]
April 29, 2011
Templates! Templates! Get your templates! It’s a template galore! We have business card templates, flyer templates, flash templates, web templates, modern templates, vintage templates, bright templates, simple templates; you name it, we have it and it’s all yours!
April 29, 2011
Folding is the process of bending printed sheets in a precise place to change their shape and size. By strategic folding, a single sheet of paper can be turned into a powerful marketing tool that allows information to be presented in a specific order.
April 26, 2011
Booklets are tiny books or magazines which lay around in conference halls, offices and waiting rooms. They serve both marketing purposes and informational purposes and since they are usually filled with lots of elements, they need to look good and be informative in order to focus users’ attention and effectively convey the message. We can [...]
April 19, 2011
Creative, alluring, magical, and downright wonderful art pieces. The DVD cover is really what will last when someone thinks of a movie marketing piece. It’s the item that the viewer keeps in their house, looks at everytime they watch the movie and reminds them why they love the movie in the first place. Make sure [...]
April 12, 2011
Bookmarks! Everyone’s favorite place holder is a great way to get your message across while being useful to a customer’s everyday life. They’ll see it at their most information absorbing and is one of the cheapest marketing tools you can invest in. So much creativity can be spent on these little guys beyond the typical [...]
April 5, 2011
Door hangers are a great way to announce yourself right where a person lives. The customer doesn’t have to go anywhere, you go to them! A great mass marketing tool comparable to flyers, but with the twist of reaching someone directly at their home with a much better chance that your message will be kept [...]
March 29, 2011
Magnets are magical! Using their own magnetic field and the earth’s poles, we create the wonderful abitlity to hold up notes on the fridge! (and some other inventions) For a business or event, the magnet is a great way to keep your message in front of your client all the time. Whether it’s in their [...]
March 25, 2011
The venerable bookmark isn’t just good for marking your place in that book or magazine you’re reading. In fact, it appears that the book itself has been turned into “kindling” and the magazine into bird cage liner. People are reading less and viewing videos more.
March 25, 2011
Business cards are ubiquitous, expected, and for the most part – forgettable.