The business card! That ancient print object that has been hooking-people-up for centuries can be both a thing of simple beauty and a hideous design Medusa that turns all tasteful sensibilities to stone! While I don’t purport to be the world’s greatest design expert, I’ve been in the design and marketing business long enough to [...]
Archive | Print Design
May 1, 2012
What is a sell sheet? Typically, a sell-sheet is similar to a single-page brochure that presents information about your products, company, and the services you are offering. A sell sheet is usually used as a sales tool for sales and marketing people to present their company and the product or service they are selling. Simply [...]
April 24, 2012
On Sunday, May 13th, family members will be running around like headless chickens trying to find the ideal gift to buy mom or trying to find a restaurant that isn’t completely booked up for Mother’s Day breakfast. Your business shouldn’t miss out on this massive marketing opportunity. Here are 3 effective print marketing ideas to send to your customers this Mother’s Day.
April 10, 2012
These particular poster designs have been created by extremely talented artists and designers who have used amazing visual language, artistic skill, and conceptual thinking to create some inspirational work. I hope that these designs inspire you in your own poster design work!
April 3, 2012
30 examples of the sticker as a simple but brilliant promotion! Whether you use it as a portable branding device, a guerrilla marketing tool, or a product label, it has an eye-catching appeal that makes it hard to ignore.
March 20, 2012
Crystal’s desk at our office has become a shrine to all the weird, cool, and brilliant customers we have at NextDayFlyers; “Sometimes on my break you will find me wandering around our warehouse looking at some of the most cool, awesome, outrageous, interesting, and pretty flyers you will ever see.”
March 15, 2012
It’s a fun time here at Next Day Flyers. We just opened a second facility on the East Coast and as part of the celebration, we’re offering a giveaway! The prizes up for grabs are Postcard Portfolios. Each of these portfolios will contain 10 4×6 postcards collated and bound together. That means you can show [...]
March 6, 2012
Background I needed to create a different looking club flyer design for a nightclub owner who didn’t want the typical “sexy-girl” look. The club in question played a lot of ambient, jungle, and dub-step stuff – the kind of dance music for the student and musically-sophisticated club crowd in Miami. This is not the version [...]
February 14, 2012
In this brave new digital age it’s really easy to forget the importance of print marketing. As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. My own experiences in digital marketing reflect how [...]
January 3, 2012
As the New Year is upon us it’s time to start thinking about crafting your 2012 marketing campaigns. Perhaps you are a photographer wanting to distribute flyers to newly engaged couples in an attempt to shoot their wedding. Or maybe you are a tax accountant attempting to create new brochures in an effort to get [...]
October 21, 2011
Designers who have left an indelible mark on the world of graphic design. Our series of biographical sketches of designers who have created breakthrough work in their careers and have influenced successive generations of designers continues with this installment. LUCIAN BERNHARD (Born Emil Kahn) March 15, 1883–May 29, 1972 1981 Art Director’s Hall Of Fame [...]
October 11, 2011
Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!
October 4, 2011
(Or: How Having a Baby Made One Designer Appreciate Comic Sans.)
Vincent Connare’s simple and innocent type face has long been thought of as one of the low points of good taste in design. People who don’t even know what "sans" means are quite willing to pass judgment on this humble font.
September 27, 2011
Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.
The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.
September 23, 2011
Wanna make your flyers attract attention? Woudja like to make ‘em capture the target you’re aiming for? Take a few minutes to learn how to make a flyer that works hard. Here are some techniques that you can employ immediately.