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Category: Art & Graphic Design

Graphic Design Roundup #46: Color Considerations in Logo Design and Branding

Colors add interest to everything we see. And, when used strategically, color can be an essential component in the design of a logo and the success of a brand. That’s why so many factors must be taken into consideration when selecting the colors for a logo or a brand.…

Letterpress Printing In Southern California: Opportunities to Get Involved

Many designers are getting caught up in the resurgence of this form of printing. Often, the style of letterpress is adopted by digital designers and reproduced via state of the art lithography for a mass audience. For those who are enthusiasts and for those who simply wish to gain an introductory knowledge of this art form, we announce these upcoming opportunities to learn and grow.…

Beyond Design: Elaine Weber

Designers are such multi-talented and versatile people. In fact, it’s not too surprising that their gifts cannot be contained in a single creative outlet. Thus, the inspiration for this periodically recurring blog post: “Beyond Design.” It allows us to shine the spotlight on an individual who excels in more than one line of work. So please allow us to introduce Elaine Golub Weber – a graphic designer who also designs and makes purses and tote bags.…

Designing a Business Card That Suits You

A business card may very well be the most important marketing tool you’ll ever use to promote your company and yourself.

Business cards are used in a wide variety of ways to inform people about you and your organization. Chances are your business card may serve as artwork for a small publication’s "business card ad" pages. Prospects and customers need them so they can have your contact information. You’ll include them in letters and in the sales materials you leave with prospects.

It seems ironic that a document that is only 3½” x 2” has to “wear a lot of hats.” Here are some tips to consider when you design your business card. (Or have a professional design it for you.)