Most people prefer NOT to be sold something. They want to be wooed. The act of sales-by-seduction can be a fun and exciting experience. Is your landing page up to it? While it’s true that visitors to your landing page want to be educated and get help to make rational purchasing decisions, they yearn to [...]
Archive | Art & Graphic Design
October 14, 2011
LinkedIn is an effective vehicle for any company to network with connections in the industry, with vendors and partners. Here are some techniques designed to help you: improve the visibility of your LinkedIn content with search engines improve the visibility of your LinkedIn content within the LinkedIn community increase the exposure of your LinkedIn updates improve [...]
October 12, 2011
“Girls like dolls and pink. Boys like fire trucks and red.” To the average pre-schooler, the differences are obvious. This just goes to show that gender does matter in design. The ways in which gender is taken into account during the design process is important because it is estimated that women control 85% of spending. [...]
October 11, 2011
Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!
October 7, 2011
Gotta love Retro Robots!
October 6, 2011
This edition of the BOMB focuses on educational opportunities. Here you’ll find tutorials on shooting portraits, landscapes, families, children and how to review photography – both your own and that of others. Plus there’s good advice on how to take better pictures and some tips for beginners. Ready, aim, start clicking!
October 5, 2011
Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.
October 4, 2011
(Or: How Having a Baby Made One Designer Appreciate Comic Sans.)
Vincent Connare’s simple and innocent type face has long been thought of as one of the low points of good taste in design. People who don’t even know what "sans" means are quite willing to pass judgment on this humble font.
The things we take for granted today often become the collectibles of the future. These swatches for fabrics were not intended as either art or artifact, yet they somehow transcend their practical functionality. In fact, they act as snapshots of a time and place. Not only is the typography appealing, these simple frames for a wide variety of textile patterns for clothes and furniture from the past are capsules offer a glimpse back in time.
Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?
Can you smell it? Smells like freedom! The freedom of the weekend! Before you go into that sweet dew of the weekend, check out the latest FREE resources for all your design needs and have some fun things to work on when Monday hits! 30+ Free Dress Making Patterns 20 Creative Free Templates for Bloggers [...]
September 29, 2011
Go on a photowalk to capture some wildlife with low light photography. Then make those HDR photos you took into black and white gems and print them on metal to really make them pop! You can do all this and more by just reading today’s Photobomb! 11 Tips for your next Photowalk Low Light [...]
September 28, 2011
Question marks and exclamation points are not just used for punctuation. They’re quite versatile and make very nifty design elements, too. Over the years, these handy stops along the keyboard of life have been featured in movie posters, book covers, print ads, outdoor billboards, television commercials and now emails and websites. These samples of some [...]
September 27, 2011
Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.
The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.
September 23, 2011
Wanna make your flyers attract attention? Woudja like to make ‘em capture the target you’re aiming for? Take a few minutes to learn how to make a flyer that works hard. Here are some techniques that you can employ immediately.