Archive | Art & Graphic Design

10 Tips for Creating your Brochure

January 31, 2012

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brochure design

The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.

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5 Steps to Designing your Business Card

January 24, 2012

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minimal_creative _card

The business card is often one of the first things that non-professionals or design beginners will try to design themselves. Here’s 5 essential rules to consider before designing your business card.

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Build A 2012 Print Marketing Campaign You Can Be Proud Of

January 3, 2012

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As the New Year is upon us it’s time to start thinking about crafting your 2012 marketing campaigns. Perhaps you are a photographer wanting to distribute flyers to newly engaged couples in an attempt to shoot their wedding. Or maybe you are a tax accountant attempting to create new brochures in an effort to get [...]

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Awful New Fonts

December 14, 2011

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scriptina font

It would be really easy to write yet another blog post about Comic Sans and Papyrus. How, as designers, we feel like “throwing- up in our mouths” whenever we see someone use Jokerman or Curlz MT in a shop window or on a business card. However, the design world is a world full of bad [...]

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Free Fridays: Priceless Design Resources

October 21, 2011

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The Free For All goes on. The generous benefactor today is designfreebies.org where you’ll find a wide selection of useful swag — all at no charge. Need a Calendar Template. You’ll find a plateful right here! http://www.designfreebies.org/design-templates/free-2012-calendar-design-templates/ Want Wallpapers? Here are some nifty typographic wps to choose from. http://www.designfreebies.org/typography/2011-free-beautiful-and-creative-typography-wallpapers/ Vector art in a vintage ornamental [...]

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Design Forefathers

October 21, 2011

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Designers who have left an indelible mark on the world of graphic design. Our series of biographical sketches of designers who have created breakthrough work in their careers and have influenced successive generations of designers continues with this installment. LUCIAN BERNHARD (Born Emil Kahn) March 15, 1883–May 29, 1972 1981 Art Director’s Hall Of Fame [...]

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Our Daily Best: Week of October 17th

October 21, 2011

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We’re closing in on Halloween folks! If you haven’t decided on a costume, you better hurry! If you’re responsible for creating Halloween themed decorations, invitation or promotional tools, you still have time thanks to our rapid turnaround and speedy shipping options. Monday Tips & Bits – Gave some serious thought to a topic that has [...]

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Photobomb: Portrait Photography

October 20, 2011

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Portrait Photography: Perfecting Your Techniques Pictures of people are so captivating because humans enjoy looking at other human beings. Many studies have been conducted that demonstrate this principle. Eye movement tracking research solidifies this observation. Our eyes are drawn to the eyes of others. Portrait photography is a great way to ensure that your subject [...]

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The Art of Design: Distinctive Doorhangers

October 18, 2011

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Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own. Some of the [...]

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Tips & Bits: More or Less?

October 17, 2011

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If less is more, does that mean more is less? Discover how keeping things simple can lead to success. An exclusive jeweler in Switzerland that specializes in fine rings, bracelets, and necklaces has a display window that measures about 15 feet wide and 4 feet deep. Instead of creating a comprehensive presentation to demonstrate their [...]

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Free Fridays #13: Infographic Tools, PS Actions and Spooky Halloween Wallpapers!

October 14, 2011

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Who likes Free! I do, I do! Free from oppression, free of the chains that bind you and the freedom of choosing the new paths in your life! Oh yeah… and Free stuff!! So before you head off into a new freedom adventure (even if its just the weekend), finish off your week wtih free [...]

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Learn How to Create Alluring Landing Pages

October 14, 2011

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Most people prefer NOT to be sold something. They want to be wooed. The act of sales-by-seduction can be a fun and exciting experience. Is your landing page up to it? While it’s true that visitors to your landing page want to be educated and get help to make rational purchasing decisions, they yearn to [...]

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Let LinkedIn Help Increase Your Company’s Connections

October 14, 2011

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LinkedIn is an effective vehicle for any company to network with connections in the industry, with vendors and partners. Here are some techniques designed to help you: improve the visibility of your LinkedIn content with search engines improve the visibility of your LinkedIn content within the LinkedIn community increase the exposure of your LinkedIn updates improve [...]

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Graphic Design Roundup #51: Gender and Design

October 12, 2011

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“Girls like dolls and pink. Boys like fire trucks and red.” To the average pre-schooler, the differences are obvious. This just goes to show that gender does matter in design. The ways in which gender is taken into account during the design process is important because it is estimated that women control 85% of spending. [...]

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Art of Design #38: Pushing the Envelope

October 11, 2011

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Art of Design #38: Pushing the Envelope

Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!

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