Author Archives | Steven

ssperb@nextdayflyers.com'

About Steven

Steven, a native of Los Angeles, is an advertising and marketing copywriter with over 20 years of writing experience in a wide range of subjects. An eBay addict, Steven has way too many hobbies and arcane interests – but it all makes good cocktail party conversation.

Typewriters — the original laptop.

October 21, 2011

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Typewriters — the original laptop.

The Classic Typewriter Page: a fascinating and fun stop on your meander through the WWW. It wasn’t too long ago that writers pounded out their articles and stories on intricate machines crafted of hefty metal. They were heavy, bulky, messy and noisy, too. But they became a trusted friend, a side-kick, an essential tool that [...]

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Design Forefathers

October 21, 2011

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Designers who have left an indelible mark on the world of graphic design. Our series of biographical sketches of designers who have created breakthrough work in their careers and have influenced successive generations of designers continues with this installment. LUCIAN BERNHARD (Born Emil Kahn) March 15, 1883–May 29, 1972 1981 Art Director’s Hall Of Fame [...]

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Our Daily Best: Week of October 17th

October 21, 2011

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We’re closing in on Halloween folks! If you haven’t decided on a costume, you better hurry! If you’re responsible for creating Halloween themed decorations, invitation or promotional tools, you still have time thanks to our rapid turnaround and speedy shipping options. Monday Tips & Bits – Gave some serious thought to a topic that has [...]

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The Art of Design: Distinctive Doorhangers

October 18, 2011

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Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own. Some of the [...]

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Tips & Bits: More or Less?

October 17, 2011

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If less is more, does that mean more is less? Discover how keeping things simple can lead to success. An exclusive jeweler in Switzerland that specializes in fine rings, bracelets, and necklaces has a display window that measures about 15 feet wide and 4 feet deep. Instead of creating a comprehensive presentation to demonstrate their [...]

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Let LinkedIn Help Increase Your Company’s Connections

October 14, 2011

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LinkedIn is an effective vehicle for any company to network with connections in the industry, with vendors and partners. Here are some techniques designed to help you: improve the visibility of your LinkedIn content with search engines improve the visibility of your LinkedIn content within the LinkedIn community increase the exposure of your LinkedIn updates improve [...]

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Copy Chat: Meet Howard Luck Gossage

October 14, 2011

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A refreshing point of view from one of advertising’s great minds. Howard Luck Gossage (1917–1969), often referred to as “The Socrates of San Francisco,” was an advertising trendsetter whose career peaked during the fabled era of “Mad Men.” A non-conformist who protested established advertising practices, Gossage pioneered numerous innovative techniques that would not receive appreciation [...]

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Our Daily Best: Week of October 10th

October 14, 2011

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A busy week that began with a tip of the sailor’s hat to Christopher Columbus. The world wasn’t flat, but the paper we print on sure is and we’re happy to offer you a wide range of ideas on just what to do with paper and printing and design and marketing. Set sail for a [...]

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Art of Design #38: Pushing the Envelope

October 11, 2011

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Art of Design #38: Pushing the Envelope

Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!

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Tips & Bits #47: Extreme Brand Makeovers

October 10, 2011

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Tips & Bits #47: Extreme Brand Makeovers

Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.

Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.

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Featured Event: Second Chances Youth Summit

October 7, 2011

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Featured Event: Second Chances Youth Summit

Saturday, October 22, 2011 9:00AM to 6:00PM
on the campus of the University of Southern California (USC)
Hosted by the Foundation for Second Chances, founded by Melissa Wyatt in December 2004

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QR Codes Go Through (or at least on top of) The Roof

October 7, 2011

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QR Codes Go Through (or at least on top of) The Roof

For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops. Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the [...]

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

October 7, 2011

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The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.

Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.

Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.

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Free Fridays #12: No Charge For These

October 7, 2011

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Free Fridays #12: No Charge For These

Gotta love Retro Robots!

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Design Roundup #50: Top 10 Websites for Designers

October 5, 2011

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Design Roundup #50: Top 10 Websites for Designers

Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.

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