Neuromarketing is, in a nutshell, where marketing and brain science join together. But why is it a match made in marketer’s heaven?
Author Archives | Karen Daniels
Freelance & Small Business Marketing Survival Kit:
February 3, 2009
4 Critical steps every small business should take. When one thinks “marketing” they often think big budget. However, some of the most essential steps to market your brand and look professional cost little to nothing. Donna Sozio1, a successful marketing entrepreneur and published author, applied this philosophy to sell her book, “Never Trust a Man [...]
Graphic Designers: How to Survive Monster Clients! Prevention, Care and Maintenance Tips
January 29, 2009
Difficult clients – who needs them? Well, probably you. As a freelance designer you need every client you can get. Difficult clients are easy to spot. They email or call relentlessly, the project specs seem to be a moving target, they want you to Photoshop the sweat off their brow from their headshot, or argue [...]
Does Size Really Matter? Choosing between a 4 x 6 and 5 x 7 card
January 23, 2009
Postcards – even a modest marketing budget can make use of them, but there are so many different postcard sizes, how do you choose? Let’s consider the two most popular sizes – the 4×6 and the 5×7.
Make Your Marketing Resolutions for the New Year
December 8, 2008
Check out the new Perf-Out Business Card Mailer! http://www.nextdayflyers.com/ndf/sites/ndf/product.php?fuseaction=105
Last Minute Marketing
December 1, 2008
Check out the new Perf-Out Business Card Mailer! http://www.nextdayflyers.com/ndf/sites/ndf/product.php?fuseaction=105
Powerful Promotion: Blending Print and Interactive Marketing
November 1, 2008
Check out the new Perf-Out Margarita Card! http://www.nextdayflyers.com/ndf/sites/ndf/product.php?fuseaction=102
Keep Your Business Alive Even When The Economy Stinks
October 31, 2008
No getting around it – the economy isn’t looking all that pretty these days. With the Dow recently suffering its biggest decline in 20 years, concern is in the air. Should we pack it in, stuff all our money into a mattress and call it a year? That’s one option. Here’s another – dust yourself [...]
Dos and Don’ts of Good Flyer Design
October 8, 2008
A few weeks ago I was staring at a pizza flyer, not quite sure what to get, when I noticed the flyer itself – an abundance of jumbled graphics and screaming fonts. Yet, here I was, holding this particular flyer for the umpteenth time, and ultimately finding it useless. I started to wonder – does [...]
Innovative Postcard Marketing
October 5, 2008
When we talk about postcards, which have been around for 150 years, give or take (the private postal card was first developed by John Charlton in 18611), it’s easy to feel as if everything under the sky has already been tried. Not true! To spark your creative flow so you can come up with some [...]
Using Postcards as Internet Invitations
October 4, 2008
If you’ve used postcards at all you know they are an effective way to generate sales leads1 for your business. But did you know that postcards are also good for expanding your social networking which leads to word of mouth advertising and long term brand loyalty? In the article “Networking with Postcards 1” posted previously [...]
Generating Traffic & Advertising with Postcards
October 1, 2008
I love postcards. In about two seconds I know what they’re offering and if I’m interested. And in today’s social marketing climate you can use postcards in many different ways.
Marketing Beverages
October 1, 2008
Check out the new Perf-Out Margarita Card! http://www.nextdayflyers.com/ndf/sites/ndf/product.php?fuseaction=102
How to Create Beverage Menus that Increase Profit
August 1, 2008
Your beverage menu is a direct statement about the kind of experience your customers can expect to have1 at your establishment which makes menus a key marketing tool – and a key to increasing profits. Introducing a cocktail menu or redesigning an old one can lead to an instant increase in overall sales2 and an [...]























February 12, 2009
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