Author Archives | Brad

About Brad

Printing Reseller Manager, Graphic Designer, Small Business Owner.

Outsourcing Part II – 5 Tips for Choosing Your Vendors

November 19, 2010

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Outsourcing Part II – 5 Tips for Choosing Your Vendors

You have decided to expand the capabilities of your printing business by outsourcing products that you do not have the capability of producing at your facility. You know that there are many sources available for outsourcing, but you want to make sure that the ones you choose will provide you with the product at the [...]

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Believe me… I’m Lyon: Decriminalizing Outsourcing

October 22, 2010

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Believe me… I’m Lyon: Decriminalizing Outsourcing

We hear a lot about outsourcing and with our country’s current recession there isn’t much positive media on this subject.

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A Stroll Down Memory Lane

August 20, 2010

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A Stroll Down Memory Lane

Eight track players, slide rules and 45 rpm records have all become subjects of trivia questions as a result of new technology. Are printed telephone directories, newspapers and fax machines next?

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Top 4 Common Mistakes for Print Files

August 6, 2010

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Top 4 Common Mistakes for Print Files

As a graphic designer, I am always trying to find the balance between my creativity and the strict guidelines that Print Service Providers (PSPs) require. Basically, I do not want to spend a lot of time on creating the perfect printed piece for my client, and then have to compromise the design so that it [...]

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Believe me, I’m Lyon

July 30, 2010

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Believe me, I’m Lyon

Part 1: Making Sense When I spot a typo on a printed piece, a sign, or a billboard, all of my attention is drawn away from the intent of the message as I try to understand the people responsible for setting the type and proof reading. To me, the credibility of the message is always [...]

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Folding Options for your Brochure

May 21, 2009

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Folding Options for your Brochure

When you start to design a printed publication, it is always important to have in mind what the final product will look like in your customer’s hands. An essential element of that design is the folding or finishing. What are the factors that one must consider when preparing a printed product that will need to [...]

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