NextDayFlyers.com Blog

The retail industry tends to experience a slight surge in the summer months, as consumers go on vacation and have a bit more cash to throw around.

Most marketing experts recognize the value of print material in engaging customers and prospects, but many may not realize how such promotional items grab peoples’ attention.

The U.S. Postal Service is moving to promote its services and the role of direct mail in businesses’ marketing strategies.

Photography is an often overlooked aspect of print marketing, but in some industries it is relied upon as the principle means of sparking interest among consumers and prospects.

Nonprofit and charitable organizations face a number of challenges in attracting donations to their various causes.

Lots of companies, entrepreneurs and self-employed professionals use brochures to advertise their products or services and to provide a visually engaging and enjoyable read for customers and prospects.

One of the ways in which retailers communicate with consumers is through print catalogs, circulars and coupon books.

At the heart of the debate between print media and new digital technologies is the question of which channel is most effective in helping readers retain information.

The real estate industry has taken something of a beating in recent years, as the housing markets collapsed and foreclosures soared, in many ways spurring the recession that followed.

Trade association FESPA released a report this week titled “Who Said Print Was Dead?”

Despite an overall stalled economic recovery, entrepreneurial activity is on the rise and has been for some time now.

Over the past few months, the jobs market has begun to make its most significant leaps toward recovery in years.

When developing a print marketing campaign, website or company logo, it is likely a good idea to hire a graphic designer – even if only for consulting purposes.

The so-called “green marketing” sector is expected to grow rapidly over the next few years, as environmentally-conscious consumers continue to demand similar mentalities from the brands they trust.

Postcards are one of the more popular items used in print marketing campaigns.