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Although print marketing is an effective way to reach an audience, it can be inefficient if done incorrectly. Huntington College recognized this problem in its brochure marketing campaign. The school’s brochures were lengthy and overwhelming – as they are at most educational institutions that offer a range of studies. This made it difficult to isolate [...]

The annual Garden State Postcard Show was held Saturday in Parsippany, New Jersey. The show serves as a venue for postcard enthusiasts to come together, share their collections and swap highlights of the overlooked fan collective.Don Preziosi is one of those enthusiasts and, in speaking to the Daily Record’s Rob Jennings, mentioned he had amassed [...]

Despite competing technologies on the web and in mobile devices, business cards are still a very popular way for professionals to promote their business offerings. Because it is often the first impression a professional makes on a prospective client, a well-designed and informative business card can be the principal reason for marketing success or failure.Many [...]

A leading paper manufacturer has announced a new ad campaign designed to increase public awareness of paper products. Domtar Corporation’s “Paper Because” campaign will include advertisements in the New York Times, Fast Company, the Wall Street Journal and National Geographic, among other publications. “There are times when no substitute for paper will suffice,” said Domtar [...]

As eReader sales skyrocket and newspapers shift their medium to the internet, print digitization has become a pressing issue. According to Seth Kahan at Fast Company, the U.S. print industry is valued between $140 billion and $150 billion dollars. With so much capital allotted, it is important to stay updated on print industry news and [...]

A number of Brooklyn-based charities and organizations launched a postcard campaign to promote local small businesses earlier this month. Heart of Brooklyn, a cultural partnership, teamed up with other small business collaboratives to deliver hundreds of promotional postcards throughout the Prospect Heights neighborhood in Brooklyn, New York.Called “Extraordinary People, Places and Deals in the Heart [...]

A wine shop in Massachusetts is getting attention with a unique marketing campaign that takes a lighthearted jab at a neighboring state's governor.The Wine Connextion in North Andover, Massachusetts, is only a few miles from the state's border with New Hampshire – where residents have been known to travel to purchase alcoholic beverages at a [...]

Hopefully you as a graphic designer are always trying to learn to excel you design career. Here are 5 magazines you should check out for industry insight, design tips and more. Computer Arts I have been reading this magazine for years. This magazine comes from the UK, and because of that it cost more than [...]

The current estimated number of fathers across the nation is 66.3 million.1 Yet, one of the most underappreciated holiday’s is Father’s Day. Now, let’s not compare Dad’s Day sales with Mother’s Day sales. We all know that Mother’s Day takes the bouquet when it comes to gift-giving. Perhaps because the holiday itself has had a [...]

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Whether you use the Next Day Flyers site on a regular basis or just discovered us, we’ve made some changes, based on feedback from you, that will make your experience easier, faster and we hope more fun! So, here’s the lowdown.

There’s been a lot of “Green” talk this year. And I think everyone can agree that consumers and businesses alike need to commit to making more ecologically positive choices. But if you’re a business, is going green expensive?