NextDayFlyers.com Blog

While trends in graphic design tend to change with the times, reflecting generational tastes, cultural changes and popular movements, there are some basic concepts that seem to remain consistent through the years.

So-called “spray and pray” marketing is a frustratingly common direct mail marketing strategy – frustrating for recipients of irrelevant content and frustrating to marketers who waste money on such strategies.

Although many small businesses agree that multichannel marketing can be a time-consuming endeavor, most acknowledge that an integrated strategy is ideal, according to a survey released Friday by Pitney Bowes.

It is becoming increasingly difficult to distribute unsolicited marketing materials to consumers via direct mail.

Ogilvy Brazil, a branch of the famous New York City-based advertising firm, knows the ins and outs of design and marketing.

Honest businesses believe in their promotional strategies because they know they offer the public a quality product or service.

Because digital media is a fairly young communications channel, it is often interpreted that content should be delivered in much the same manner as it would be for print.

Any effective marketing campaign should create some sort of conversation or interaction between the business and its customers or prospects.

Storytelling is an ancient art form that expresses itself through a variety of creative mediums in today’s society, so why shouldn’t it be extended to the world of marketing?

When developing a print marketing strategy – be it a direct mail postcard, newsletter or brochure – design, content and copywriting are likely the three most important concerns on business owners’ minds.

Tech and search engine giant Google has narrowed down the prospects for its annual “Doodle 4 Google” contest, which calls on students K-12 to create a Google homepage design, with the winners receiving scholarship funds and technology grants.

Small businesses’ marketing budgets are expected to take off in coming months as economic conditions improve and owners seek to increase their promotional strategies.

Especially over the past few years, green marketing has become an important aspect of any businesses’ advertising and promotional strategies.

The rapid growth of cloud computing has allowed businesses and professionals to access their data and work-related information through the web.

While professional graphic designers usually undergo years of studying, practice and work experience to reach a level consistent with industry standards, it is nonetheless invaluable to brush up on one’s knowledge of color theory.