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Attracting and keeping customers with postcards and coupons

Many companies may be struggling trying to find the most efficient and effective way to market their products and services. Robert Mirzakhanian, owner of Mir Print, said that postcards may be the simple, affordable solution businesses are looking for.

Mirzakhanian told EIN News postcards are significantly less expensive than mailing letters for direct mail campaigns. Also, postcards can announce or market anything and have endless uses.

“Your company can distribute them on the street, mail them, or share them at displays,” Mirzakhanian told the news source.

Mirzakhanian said too much text on the postcard can be overwhelming and deter the consumer from reading it. Rather, there should be one simple, engaging phrase that is supported by a few short sentences of information. The graphics and presentation should be clean and professional, he adds.

Similar to postcard marketing, coupons continue to build brand awareness and loyalty, according to Advertising Age. Bain & Co. reported the average company in the United States spends six times more money in attracting new customers than in retaining existing customers through tactics such as coupons and promotions. But the report found a 5 percent increase in retention may result in up to a 100 percent rise in profit.

Therefore, companies have created exclusive coupons for existing customers that are very valuable and hard to find. For example, Valassis’ RedPlum division of Buy Buy Baby found that 74 percent of consumers would sign up for an e-news letter in order to save 25 percent on their next purchase, the news source reports.

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