As Economy Improves, Marketers Should Return to Print

Posted on February 28, 2011 in Print Marketing, Printing Tips, Printing Tips & Resources

As Economy Improves, Marketers Should Return to Print

The down economy has led many marketers and small firms to turn to online media, as many web services  are virtually free. However, most experts recommend businesses maintain an effective cross-channel marketing campaign, as this will maximize exposure and ensure a connection with more demographics.

"More and more owners are telling me that they are being forced to turn to internet marketing to promote their companies," said online marketing specialist Chancer Reese in a statement. "This is due to several factors. Of course the major one is the economy. In the past, many owners used traditional print advertising methods such as newspapers, specialty or trade magazines and the yellow pages to connect with potential customers."

Since the economy is beginning to improve – with gains in small business confidence, private lending, consumer spending and even employment – businesses can expect a return to traditional marketing media such as direct mail, flyers, postcards, TV and radio.

One could even look at the recession in a positive light and acknowledge that, if anything, it afforded marketers the time and opportunity to learn about and implement online marketing strategies.

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3 Responses to “As Economy Improves, Marketers Should Return to Print”

  1. aaron.jole@gmail.com'
    Aaron@LED Bike Lights Says:

    That is very true. Online media is a free tool to market a certain company or product. All it need is time to acquire proper knowledge.

    Reply

  2. aaron.jole@gmail.com'
    Led Says:

    I’m new in marketing, and this post is very informative. Thanks.

    Reply

    • billy Says:

      Hi Aaron,

      We are glad that you found this informative for your Marketing ideas.

      Check out some of our other posts, I am sure you will find many more useful reads.

      Reply

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