For small businesses looking to diversify their customer base, print mediums can be an effective way of maintaining a broad marketing initiative. Particularly for small businesses, brochures can be a credible way to show clients, customers and business partners that you are serious about what you do.
Brochure design will elicit all preliminary reactions to you and your business, so no step within the design process should be overlooked. Pay attention to style and image. Appear “fresh” and new. Good design will help distinguish you from your competitors.
Once you have narrowed down your design approach, the next step is to decide on a unique and effective message. The front of your brochure is where you should raise the curiosity of your readers – offering only enough information to cause them to want to take a look inside.
“Don’t make the common mistake of couching your services in technical jargon,” writes Julie Hyde for About.com. “Think benefits or thought-provoking statements that motivate the reader to pick up the brochure and open it.”
Most of all, you want your customers to believe that you are an expert, and to believe that you know you are an expert. Confidence is the essence of sales. If you believe you have the best product, your customer will believe you have the best product, and your marketing brochure should reflect that confidence.