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Tips & Bits #48: The Four Bases of Homerun Copy

October 24, 2011

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Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such a simple system, you won’t [...]

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Tips & Bits #47: Extreme Brand Makeovers

October 10, 2011

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Tips & Bits #47: Extreme Brand Makeovers

Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.

Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.

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Tips & Bits #46: So You Want To Create a Brand

September 26, 2011

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Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

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Tips & Bits #45: How Clever Retailers “Prime” The Customer To Buy

September 19, 2011

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Think you’ve never been “primed” like a pump? Don’t believe that your subconscious mind can be influenced without your realizing it? Whole Foods Market and others are doing it every day.

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Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

September 12, 2011

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Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.

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Tips & Bits #43: Building an Online Community

September 6, 2011

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Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.

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Tips & Bits #42: Advertising and the Archetype

August 29, 2011

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Human beings are showered with promotional messages and visuals everywhere — on TV, in magazines, in the street, and even on the clothes of people walking by.

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Tips & Bits #41: Measure Branded Search Volume

August 22, 2011

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For those who are looking for a method to measure branded search volume, here is a handy and FREE tip.

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Tips & Bits #40: Crisis? What crisis?

August 15, 2011

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It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.

Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur.

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Tips & Bits #39: Mom & Pop Strike Back

August 8, 2011

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So what if a huge chain store moves into your neighborhood and undercuts your prices — they can’t take away your story.

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Tips & Bits #37: The Quest for Customer Loyalty

July 25, 2011

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Customer loyalty programs have been around for hundreds of years. One such plan dates back to 1793 when a merchant gave out copper tokens which customers would collect and later exchange for items in the store.

More than two centuries later, a lot has changed, but the concept of loyalty programs still remains a constant: to achieve customer retention and encourage repeat purchases. Here are some of the more innovative customer loyalty programs from around the globe.

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Tips & Bits #36: The DIY Way to Build Your Marketing Plan

July 18, 2011

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For those involved in the operation and growth of a small business, we present a Do It Yourselfer’s approach to Marketing Planning based on the same principles employed by large corporations with budgets that allow the work to be carried out by advertising agencies or marketing consultants.

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Tips & Bits #35: Shortcuts to Keeping It Short and Sweet

July 11, 2011

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Research conducted by the Radicati Group showed that corporate email traffic is substantial and on the rise: the average user sends 34 emails and receives 99 emails a day. At the same time, the average consumer is inundated with over 3000 messages a day from various media sources.

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Tips & Bits #34: A Crash Course in Content Marketing

July 5, 2011

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Content marketing refers to all of the marketing formats that involve the creation and sharing of content with the goal of engaging current and potential customers.

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Tips & Bits #33: Low-Budget Advertising Tactics for Small Businesses

June 27, 2011

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Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.

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