Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such a simple system, you won’t […]
If less is more, does that mean more is less? Discover how keeping things simple can lead to success. An exclusive jeweler in Switzerland that specializes in fine rings, bracelets, and necklaces has a display window that measures about 15 feet wide and 4 feet deep. Instead of creating a comprehensive presentation to demonstrate their […]
Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.
Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.
Do you know exactly what makes your company, business, product, or service interesting, compelling and different?
Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.
Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.
Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.