NextDayFlyers.com Blog

Tips & Bits #48: The Four Bases of Homerun Copy

Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such a simple system, you won’t [...]

Tips & Bits: More or Less?

If less is more, does that mean more is less? Discover how keeping things simple can lead to success. An exclusive jeweler in Switzerland that specializes in fine rings, bracelets, and necklaces has a display window that measures about 15 feet wide and 4 feet deep. Instead of creating a comprehensive presentation to demonstrate their [...]

Tips & Bits #47: Extreme Brand Makeovers

Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.

Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.

Tips & Bits #46: So You Want To Create a Brand

Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

Tips & Bits #45: How Clever Retailers “Prime” The Customer To Buy

Think you’ve never been “primed” like a pump? Don’t believe that your subconscious mind can be influenced without your realizing it? Whole Foods Market and others are doing it every day.

Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.

Tips & Bits #43: Building an Online Community

Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.

Tips & Bits #42: Advertising and the Archetype

Human beings are showered with promotional messages and visuals everywhere — on TV, in magazines, in the street, and even on the clothes of people walking by.

Tips & Bits #41: Measure Branded Search Volume

For those who are looking for a method to measure branded search volume, here is a handy and FREE tip.

Tips & Bits #40: Crisis? What crisis?

It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.

Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur.

Tips & Bits #39: Mom & Pop Strike Back

So what if a huge chain store moves into your neighborhood and undercuts your prices — they can’t take away your story.

Tips & Bits: How to Avoid a Social Media Meltdown

The small business owner/operator has to wear a lot of hats these days. There are too many items on the TO DO list and not enough peeps! (As in ZERO staff!)

Our Daily Best: Week of July 25th

The tail end of July makes us realize that we’ve already burned through half of summer. That means everyone who has been procrastinating on certain project better get moving! Meanwhile, we fill your mind with inspiration and your heart with joy thanks to tons of freebies and sage advice.

Tips & Bits #37: The Quest for Customer Loyalty

Customer loyalty programs have been around for hundreds of years. One such plan dates back to 1793 when a merchant gave out copper tokens which customers would collect and later exchange for items in the store.

More than two centuries later, a lot has changed, but the concept of loyalty programs still remains a constant: to achieve customer retention and encourage repeat purchases. Here are some of the more innovative customer loyalty programs from around the globe.

Our Daily Best: Week of July 18th

Here in So Cal, we’re happy to report that we survived “Carmageddon.” The roads were open for us to get back to the office in plenty of time to provide you with the next fresh batch of marketing expertise and design inspiration.