“Girls like dolls and pink. Boys like fire trucks and red.” To the average pre-schooler, the differences are obvious. This just goes to show that gender does matter in design. The ways in which gender is taken into account during the design process is important because it is estimated that women control 85% of spending. […]
Question marks and exclamation points are not just used for punctuation. They’re quite versatile and make very nifty design elements, too. Over the years, these handy stops along the keyboard of life have been featured in movie posters, book covers, print ads, outdoor billboards, television commercials and now emails and websites. These samples of some […]
Everyone can learn from studying the ways successful designers solve problems. An informal study of more than a hundred leading designers in various fields observed four key behaviors that seemed to be of second nature.
These deep-rooted habits were linked to a designer’s skill for bringing original ideas to life as innovative visual ideas. The four most important acts successful designers do to achieve significant breakthroughs are…
Colors add interest to everything we see. And, when used strategically, color can be an essential component in the design of a logo and the success of a brand. That’s why so many factors must be taken into consideration when selecting the colors for a logo or a brand.