Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!
Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.
The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.
The Third Annual Los Angeles Printers Fair will be held at the International Printing Museum in Carson, California. Vendors from every corner of the country will exhibit their wares along with local vendors and artists. Admission is a mere $5.
The LA Printers Fair is the premier place to discover all that is available for book artists, letterpress printers, and others.
Today we bring you two great sites all about the design of gift certificates! First, get your brain juices flowing with 40 amazing gift card design ideas and then when you are finished you can design your own or start off with one of the MANY FREE templates at the Gift Certificate Factory! They have a variety of free gift certificate templates that are editable right on the site. You just personalize them and then download the new image and then you can send it our way to print with us!
Wanna make your flyers attract attention? Woudja like to make ‘em capture the target you’re aiming for? Take a few minutes to learn how to make a flyer that works hard. Here are some techniques that you can employ immediately.
Back in the day, a menu was an integral part of the dining experience. After being led to your table, your maître d’ would proudly present you with a carefully designed culinary guide. At the pinnacle of their day, menus became treasured keepsakes and are a subject of many passionate collectors.
Business Cards. Gotta have one if you’re in business. Gotta have a really cool one if you wanna have people take notice and remember your business. Here are some of the better business cards that take advantage of the technique of die cutting. Yes, die cutting adds to the expense of your business card. But investing in the first impression can pay off.