1. Use your personal color
Select a main color that reflects your brand and adds to the emotional feeling you want. Here are some Colors and their Associated Feelings:
- Red: excitement, strength, passion, speed, boldness, determination, desire, courage
- Yellow: warmth, sunshine, happiness, comfort, energy
- Blue: trust, reliability, belonging, loyalty, professionalism (popular color for businesses.)
- Orange: playfulness, warmth, vibrant, enthusiasm, creativity
- Green: nature, fresh, cool, growth, abundance, harmony
- Pink: soft, sweet, security
- Purple: royal, spirituality, dignity, nobility, luxury, elegance
- White: pure, clean, youthful, innocence, simplicity
- Black: sophistication, formality, seductive, mystery
- Gold: prestige, expensive, elite
- Silver: prestige, cold, scientific
To learn more about color read our previous post Color 101: What does Your Online Color Scheme Say to Customers?
2. Decide whether to use a photo1
Using a photograph or headshot on your card might depend on your business. A relationship business such as counseling or real estate can benefit from a headshot. Here are some considerations:
- Build trust
- Help people recognize you
- Adds color
- People might prejudge you
- Your photo can date you
- Good photos can be pricey
3. Give people a reason to keep or pass on your card
Make your business card more than a business card. Aim to put something different or useful on it such as a quote, a calendar, or emergency numbers. Make sure your card has what you do on it, and presents what you want to present in a clear manner. This means double check your copy and assume the person you hand it to is going to pass it on so you won’t be able to verbally clarify anything. In other words, your card needs to speak for itself.
4. Make it active
Business cards can go beyond providing your vital stats like your name and website. For instance, if you don’t have a slogan consider developing one. A great slogan will tell people what you do in a catchy unforgettable way. Also, put on a call to action – what would you like them to do after looking at your business card? Visit your site? Call? Email? Let them know.
5. Easy on the eyes
Obviously you need to include your name, title, website and blog or other vital information you know you want to include. However, your business card will only hold someone’s attention for a few seconds at most. So, don’t want to overload the card – open space is good. Use a large enough font so people in any age category can easily scan the card. And when you set up your design know what you want people to look at first and highlight that when you set up your card.
If you want some inspiration to get started here are 10 Free Vibrant Business Card Designs.