Let’s be honest, your postcard mailer and other direct mail campaigns can get a little pricey if you want to do something customized and unique. Once you’ve factored in the number of recipients, postcard mailing rate, and other mailing necessities, there is often little left in your budget to spend on the actual prints! But the strength and success of a campaign is not necessarily in the printing expense but in the idea itself. Here are 5 ways that you can stand-out-from-the-crowd and 5 brilliant examples of successful postcard mailer and direct mailing campaings:
In an effort to get to know our customers better and find out what products they use and how they use them, we talked to graphic expert, Ernie Waldo about his company and his need for fast printing and large format products. Graphic expert, Ernie Waldo, founder and owner of EPC Ink Customer Profile Company […]
“Waah! Waah! I can’t find any decent free birth announcements templates for my design program!” Well, you can just stop your whining and get designing because we’re giving away a handful of cute and cuddly templates for you to add your own copy and photos too.
A strong concept makes the viewer happy, intrigued, outraged, or even a little bit sad. Unfortunately in advertising, this emotion is transient and fleeting and may be forgotten quickly. But every now and again, a really strong and inspirational ad campaign is created that gets into a viewers head and imprints this idea forevermore into the viewer’s brain vault. Use the following 5 ad campaigns from around the world to inspire your own campaign ideas and marketing concepts and start creating the most memorable posters and print promotions…