Archive | February, 2012

Can Print Marketing & Digital Marketing Work Together?

February 14, 2012

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print versus digital

In this brave new digital age it’s really easy to forget the importance of print marketing. As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. My own experiences in digital marketing reflect how [...]

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Learn From Real Life Birthday Card Marketing

February 7, 2012

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Discover Birthday Card

In January I turned another year older and clever marketers took advantage of the opportunity to touch base with me via their print campaigns. Businesses which gather demographic data such as birthdates have two pieces of useful information. One, they now know how old their customers are and from this they can make assumptions into [...]

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