Archive | October, 2011

Tips & Bits #48: The Four Bases of Homerun Copy

October 24, 2011

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Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such a simple system, you won’t [...]

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Typewriters — the original laptop.

October 21, 2011

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Typewriters — the original laptop.

The Classic Typewriter Page: a fascinating and fun stop on your meander through the WWW. It wasn’t too long ago that writers pounded out their articles and stories on intricate machines crafted of hefty metal. They were heavy, bulky, messy and noisy, too. But they became a trusted friend, a side-kick, an essential tool that [...]

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Free Fridays: Priceless Design Resources

October 21, 2011

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The Free For All goes on. The generous benefactor today is designfreebies.org where you’ll find a wide selection of useful swag — all at no charge. Need a Calendar Template. You’ll find a plateful right here! http://www.designfreebies.org/design-templates/free-2012-calendar-design-templates/ Want Wallpapers? Here are some nifty typographic wps to choose from. http://www.designfreebies.org/typography/2011-free-beautiful-and-creative-typography-wallpapers/ Vector art in a vintage ornamental [...]

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Design Forefathers

October 21, 2011

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Designers who have left an indelible mark on the world of graphic design. Our series of biographical sketches of designers who have created breakthrough work in their careers and have influenced successive generations of designers continues with this installment. LUCIAN BERNHARD (Born Emil Kahn) March 15, 1883–May 29, 1972 1981 Art Director’s Hall Of Fame [...]

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Our Daily Best: Week of October 17th

October 21, 2011

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We’re closing in on Halloween folks! If you haven’t decided on a costume, you better hurry! If you’re responsible for creating Halloween themed decorations, invitation or promotional tools, you still have time thanks to our rapid turnaround and speedy shipping options. Monday Tips & Bits – Gave some serious thought to a topic that has [...]

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Photobomb: Portrait Photography

October 20, 2011

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Portrait Photography: Perfecting Your Techniques Pictures of people are so captivating because humans enjoy looking at other human beings. Many studies have been conducted that demonstrate this principle. Eye movement tracking research solidifies this observation. Our eyes are drawn to the eyes of others. Portrait photography is a great way to ensure that your subject [...]

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The Art of Design: Distinctive Doorhangers

October 18, 2011

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Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own. Some of the [...]

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Tips & Bits: More or Less?

October 17, 2011

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If less is more, does that mean more is less? Discover how keeping things simple can lead to success. An exclusive jeweler in Switzerland that specializes in fine rings, bracelets, and necklaces has a display window that measures about 15 feet wide and 4 feet deep. Instead of creating a comprehensive presentation to demonstrate their [...]

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Free Fridays #13: Infographic Tools, PS Actions and Spooky Halloween Wallpapers!

October 14, 2011

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Who likes Free! I do, I do! Free from oppression, free of the chains that bind you and the freedom of choosing the new paths in your life! Oh yeah… and Free stuff!! So before you head off into a new freedom adventure (even if its just the weekend), finish off your week wtih free [...]

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Learn How to Create Alluring Landing Pages

October 14, 2011

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Most people prefer NOT to be sold something. They want to be wooed. The act of sales-by-seduction can be a fun and exciting experience. Is your landing page up to it? While it’s true that visitors to your landing page want to be educated and get help to make rational purchasing decisions, they yearn to [...]

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Let LinkedIn Help Increase Your Company’s Connections

October 14, 2011

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LinkedIn is an effective vehicle for any company to network with connections in the industry, with vendors and partners. Here are some techniques designed to help you: improve the visibility of your LinkedIn content with search engines improve the visibility of your LinkedIn content within the LinkedIn community increase the exposure of your LinkedIn updates improve [...]

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Copy Chat: Meet Howard Luck Gossage

October 14, 2011

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A refreshing point of view from one of advertising’s great minds. Howard Luck Gossage (1917–1969), often referred to as “The Socrates of San Francisco,” was an advertising trendsetter whose career peaked during the fabled era of “Mad Men.” A non-conformist who protested established advertising practices, Gossage pioneered numerous innovative techniques that would not receive appreciation [...]

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Our Daily Best: Week of October 10th

October 14, 2011

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A busy week that began with a tip of the sailor’s hat to Christopher Columbus. The world wasn’t flat, but the paper we print on sure is and we’re happy to offer you a wide range of ideas on just what to do with paper and printing and design and marketing. Set sail for a [...]

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Graphic Design Roundup #51: Gender and Design

October 12, 2011

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“Girls like dolls and pink. Boys like fire trucks and red.” To the average pre-schooler, the differences are obvious. This just goes to show that gender does matter in design. The ways in which gender is taken into account during the design process is important because it is estimated that women control 85% of spending. [...]

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Art of Design #38: Pushing the Envelope

October 11, 2011

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Art of Design #38: Pushing the Envelope

Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!

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