Archive | September, 2011

Testing: The Tool That Builds More Effective Marketing

September 30, 2011

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Testing: The Tool That Builds More Effective Marketing

Testing is one of the fundamental tools employed to improve the efficiency of marketing campaigns.

A/B or Split-Testing are two names for the way the results of one element of a campaign – an email, a landing page or a banner ad – is compared with another to determine the effect a specific variable has on the outcome.

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Paper Ephemera & Collectibles: The Original Swatch

September 30, 2011

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Paper Ephemera & Collectibles: The Original Swatch

The things we take for granted today often become the collectibles of the future. These swatches for fabrics were not intended as either art or artifact, yet they somehow transcend their practical functionality. In fact, they act as snapshots of a time and place. Not only is the typography appealing, these simple frames for a wide variety of textile patterns for clothes and furniture from the past are capsules offer a glimpse back in time.

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Our Daily Best: Week of Sept. 26th

September 30, 2011

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Our Daily Best: Week of Sept. 26th

Say goodbye to September and dip your toes into October. The weather is unpredictable and so is the economy. But we’re consistently providing you with marketing ideas and design inspiration. Welcome to another week on the job.

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Key Trends That Will Shape the Future of Infographics

September 30, 2011

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Key Trends That Will Shape the Future of Infographics

Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?

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Free Fridays #11: Dress Making Patterns, Dreamweaver, Brochures

September 30, 2011

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Free Fridays #11: Dress Making Patterns, Dreamweaver, Brochures

Can you smell it? Smells like freedom! The freedom of the weekend! Before you go into that sweet dew of the weekend, check out the latest FREE resources for all your design needs and have some fun things to work on when Monday hits!   30+ Free Dress Making Patterns 20 Creative Free Templates for Bloggers [...]

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Photobomb #46: Low Light Photography, the Galaxy, and Why You Fail

September 29, 2011

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Photobomb #46: Low Light Photography, the Galaxy, and Why You Fail

Go on a photowalk to capture some wildlife with low light photography. Then make those HDR photos you took into black and white gems and print them on metal to really make them pop! You can do all this and more by just reading today’s Photobomb! 11 Tips for your next Photowalk   Low Light [...]

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Graphic Design Roundup #49: Question Marks and Exclamation Points Make Their Marks on Design

September 28, 2011

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Graphic Design Roundup #49: Question Marks and Exclamation Points make their marks on design

Question marks and exclamation points are not just used for punctuation. They’re quite versatile and make very nifty design elements, too. Over the years, these handy stops along the keyboard of life have been featured in movie posters, book covers, print ads, outdoor billboards, television commercials and now emails and websites. These samples of some [...]

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Art of Design #36: Hotel Letterheads From the Past

September 27, 2011

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Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.

The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.

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Magnets Can Help With Small Business Marketing Campaigns

September 27, 2011

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Magnets Can Help With Small Business Marketing Campaigns

Companies that want to find an advertising edge often look toward subtle tactics.

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Tips & Bits #46: So You Want To Create a Brand

September 26, 2011

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Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

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Our Daily Best: Week of September 19th

September 23, 2011

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Football season is gearing up. Baseball season is winding down. It’s that transitional period signaling the onset of autumn. Fall officially begins September 22, 10:49 A.M. EDT so be on the lookout for those brilliantly colored leaves that look so beautiful on someone else’s front lawn. (And remember to clear them out of your rain gutters before winter!)

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Featured Event: National Solar Tour

September 23, 2011

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The ASES National Solar Tour is the world’s largest solar event. This is your chance to tour innovative green homes and buildings to see how you can use solar energy, energy efficiency, and other sustainable technologies to reduce monthly utility bills and help tackle climate change.

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Seven Tips For Flyers That Turn Heads and Spark Sales

September 23, 2011

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Wanna make your flyers attract attention? Woudja like to make ‘em capture the target you’re aiming for? Take a few minutes to learn how to make a flyer that works hard. Here are some techniques that you can employ immediately.

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Optimizing Your Digital Storefront For Local SEO Can Maximize In-Store Success

September 23, 2011

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Many consumers carry out product and pricing research online before buying at a local brick and mortar store. A 2010 survey by BIA/Kelsey and ConStat confirmed that 97 percent of consumers investigate future purchases using online media.

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Free Fridays #10: After Effects, Flyers, Wallpapers, Website Builders

September 23, 2011

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Who doesn’t like FREE?!?

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