Archive | August, 2011

Graphic Design Roundup #45: Top 10 Websites for Designers for September 2011

August 31, 2011

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Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers.

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Real Estate Agents Can Share a Lot With Printed Booklets

August 31, 2011

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The work of a real estate agent has changed a great deal in the past decade.

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Art of Design #32: Menu Design in America, 1850 to 1985

August 30, 2011

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Back in the day, a menu was an integral part of the dining experience. After being led to your table, your maître d’ would proudly present you with a carefully designed culinary guide. At the pinnacle of their day, menus became treasured keepsakes and are a subject of many passionate collectors.

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Tips & Bits #42: Advertising and the Archetype

August 29, 2011

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Human beings are showered with promotional messages and visuals everywhere — on TV, in magazines, in the street, and even on the clothes of people walking by.

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Postcards attracting businesses

August 29, 2011

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Postcards attracting businesses

With the state logo “Great Faces, Great Places,” it is no surprise that Governor Dennis Daugaard’s smiling face is being used to lure businesses to South Dakota.

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A Full-Page Flyer Makes a Strong Impact in Any Industry

August 29, 2011

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A Full-Page Flyer Makes a Strong Impact in Any Industry

Many types of printed materials are specially designed for different kinds of events, campaigns or organization.

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Serving Food of Any Kind Calls For a Printed Menu

August 29, 2011

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Serving Food of Any Kind Calls For a Printed Menu

One of the best ways to get customers, art enthusiasts, sports fans and non-profit donors to attend an event is to serve food.

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Printed Event Brochures Give Ample Reason To Attend

August 29, 2011

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Printed Event Brochures Give Ample Reason To Attend

Consumers who are looking for something to do on the weekend, during holidays or even after work certainly have no shortage of things to choose from.

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Our Daily Best: Week of August 22nd

August 26, 2011

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Turbulence was the theme that swept the nation. From hurricane Irene in the east, to dust storms in the desert, to heavy winds emanating from the political front. Even the ground shook under the feet of those who aren’t familiar with seismic activity. We want to shake up your world a bit with a fresh supply of topics for your grey matter to ponder.

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Companies Continue to Invest in Direct Marketing

August 26, 2011

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Companies Continue to Invest in Direct Marketing

The Direct Marketing Association with Winterberry Group recently released its Quarterly Business Review for the second quarter of 2011, which found growth in spending, sales, profits and staffing compared to the first quarter and the second quarter of 2010.

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Know Your Customer: From Demographics to Psychographics

August 26, 2011

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For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

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Design Forefathers: Matthew Carter

August 26, 2011

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Another installment in our continuing series on designers who have made a lasting impression the graphic design industry…. Matthew Carter.

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Designing a Business Card That Suits You

August 26, 2011

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A business card may very well be the most important marketing tool you’ll ever use to promote your company and yourself.

Business cards are used in a wide variety of ways to inform people about you and your organization. Chances are your business card may serve as artwork for a small publication’s "business card ad" pages. Prospects and customers need them so they can have your contact information. You’ll include them in letters and in the sales materials you leave with prospects.

It seems ironic that a document that is only 3½” x 2” has to “wear a lot of hats.” Here are some tips to consider when you design your business card. (Or have a professional design it for you.)

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Free Fridays #6: Free Wood to Free Wallpapers!

August 26, 2011

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First you get free wood, then you get free recyling, then you turn that into free brushes, then you use that for your free wallpapers! It’s the Free Fridays recycling plan! Download them all now!

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Schools Can Advertise Concisely With Printed Flyers

August 26, 2011

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Schools Can Advertise Concisely With Printed Flyers

There are many variables that affect how schools, both public and private, offer services to students and parents.

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