Archive | May, 2011

The Art of Design #19: Postcards

May 31, 2011

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Classic and heartwarming. Efficient and clean. Direct and informative. These are just some of the beneficial aspects of a long time member of the direct marketing family, The Postcard. Stay inspired, stay updated on trends, stay informed on techniques and stay at the top of your direct marketing game with this week’s The Art of Design: Postcards.

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Real Estate, Photography and Home Marketing

May 31, 2011

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Photography is an often overlooked aspect of print marketing, but in some industries it is relied upon as the principle means of sparking interest among consumers and prospects.

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Nonprofits Benefit from Direct Mail, Research Shows

May 31, 2011

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Nonprofits Benefit from Direct Mail, Research Shows

Nonprofit and charitable organizations face a number of challenges in attracting donations to their various causes.

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Our Daily Best: Week of May 23rd

May 27, 2011

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While preparing for the 3-day Memorial Weekend, our thoughts turn towards those who have suffered the devastating forces of nature and our hopes and prayers go out to them. Here at the blog, we started out with a lesson on how to probe our customers. Next we immersed ourselves in business card design and creation [...]

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Copy Chat: A Lesson From Legend Claude C. Hopkins

May 27, 2011

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As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!

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How to Create High-Flying Flyers

May 27, 2011

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Flyers are one of the most ubiquitous marketing tools available. They’re inexpensive and easy to create and can be completed quickly. They’re easy to distribute, too. If you want to make your flyers stand out, you have to be willing to put in the time and effort to make it worthwhile. Here are ten stages [...]

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The Cross Media Advantage – The Story of Joe Zeff Design

May 27, 2011

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Bringing 3-D design to a tablet device near you. Designer Joe Zeff first established himself in the print world, at venerable publications such as The New York Times and Time magazine, where he helped pioneer 3-D graphics for print using the same animation software James Cameron employed for Titanic.

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Brochure Design Tips: Determine a Balance Between Text and Graphics

May 27, 2011

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Brochure Design Tips: Determine a Balance Between Text and Graphics

Lots of companies, entrepreneurs and self-employed professionals use brochures to advertise their products or services and to provide a visually engaging and enjoyable read for customers and prospects.

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The Role of Catalogs and Circulars in Today’s Retail Environment

May 27, 2011

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The Role of Catalogs and Circulars in Today’s Retail Environment

One of the ways in which retailers communicate with consumers is through print catalogs, circulars and coupon books.

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Photobomb #31: Hundreds of Inspiring Photos with Tons of Tips!

May 26, 2011

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One of our largest Photobomb’s ever! Inspiring photos, useful tips and tutorials, wonderful tools; all to make you better at what you love to do. With these ideas and the long weekend ahead there should be no reason to not break out the camera and just snap your little heart away!

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Reading Differences Between Print and Digital

May 26, 2011

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Reading Differences Between Print and Digital

At the heart of the debate between print media and new digital technologies is the question of which channel is most effective in helping readers retain information.

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Graphic Design Roundup #31: Free for You, Free for Me, Free for Everybody!

May 25, 2011

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Free shapes, free icons, free templates, free fonts, free textures, free tutorials. Save your money for the weekend and all that PBR you’ll be drinking.

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Tips for Standing Out in the Troubled Real Estate Market

May 25, 2011

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Tips for Standing Out in the Troubled Real Estate Market

The real estate industry has taken something of a beating in recent years, as the housing markets collapsed and foreclosures soared, in many ways spurring the recession that followed.

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Survey Indicates How Printers Are Adapting

May 25, 2011

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Survey Indicates How Printers Are Adapting

Trade association FESPA released a report this week titled “Who Said Print Was Dead?”

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The Art of Design #18: Business Cards

May 24, 2011

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Round 2 for our The Art of Design series begins with the product that started it all off: Business Cards! With today’s post, first we’ll inspire you, then we’ll provide for you, then we’ll teach you. Start off with over 300 fresh business card designs to start your brain juices flowing, then move on to [...]

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