Classic and heartwarming. Efficient and clean. Direct and informative. These are just some of the beneficial aspects of a long time member of the direct marketing family, The Postcard. Stay inspired, stay updated on trends, stay informed on techniques and stay at the top of your direct marketing game with this week’s The Art of Design: Postcards.
While preparing for the 3-day Memorial Weekend, our thoughts turn towards those who have suffered the devastating forces of nature and our hopes and prayers go out to them. Here at the blog, we started out with a lesson on how to probe our customers. Next we immersed ourselves in business card design and creation […]
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
Flyers are one of the most ubiquitous marketing tools available. They’re inexpensive and easy to create and can be completed quickly. They’re easy to distribute, too. If you want to make your flyers stand out, you have to be willing to put in the time and effort to make it worthwhile. Here are ten stages […]
Bringing 3-D design to a tablet device near you. Designer Joe Zeff first established himself in the print world, at venerable publications such as The New York Times and Time magazine, where he helped pioneer 3-D graphics for print using the same animation software James Cameron employed for Titanic.
Lots of companies, entrepreneurs and self-employed professionals use brochures to advertise their products or services and to provide a visually engaging and enjoyable read for customers and prospects.