Archive | April, 2011

Green Your Life: Green Spring Clean

April 1, 2011

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It’s that time of the year again for rejuvenation. Rejuvenation of the earth, the soul, the mind and your bathroom? Yep! It’s spring cleaning time! An annual tradition of discovering you still have that MC Hammer flyer stuffed in with your Circuit City receipt for that laser disc player that you just are still not [...]

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Email Subject Lines: The Key that Opens the Door to Success

April 1, 2011

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For most folks, their email inbox is an overcrowded and scary place. Dozens of emails clamor for attention and call out to be opened. Many are scams. Others are spam. And some are carrying damaging payloads of viruses and worse. And amongst all that are the real emails that a person needs to respond to. [...]

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Trends Suggest It’s a Good Time to Invest in Direct Mail

April 1, 2011

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Trends Suggest It’s a Good Time to Invest in Direct Mail

Today’s marketing landscape is about integration – the utilization of multiple platforms from different media to optimize exposure among several different demographics.

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As Digital Becomes Norm, Print Needs to be Creative

April 1, 2011

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As Digital Becomes Norm, Print Needs to be Creative

Marketing is a fundamentally creative medium and rewards companies and organizations with the most ingenious and innovative advertising and promotional campaigns.

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