A recent survey by MagnaGlobal found U.S. advertising spending is expected to grow this year, as is marketing and other methods of promoting one’s business.
While some media pundits have issued dire predictions for the future viability of print marketing efforts, MagnaGlobal’s researchers say such a view is seriously flawed, according to Direct Marketing News.
Creative, alluring, magical, and downright wonderful art pieces. The DVD cover is really what will last when someone thinks of a movie marketing piece. It’s the item that the viewer keeps in their house, looks at everytime they watch the movie and reminds them why they love the movie in the first place. Make sure […]
If you or your company creates documents, forms or other kinds of printed materials on an ongoing basis, the practice of labeling each issue with a Literature Code is worthy of your consideration. Now you may be thinking that your business is too small for such a system – that you don’t have enough different […]
In an effort to help direct mail professionals update their offerings to reach modern, digitally connected customers, the U.S. Postal Service recently announced it would offer a 3 percent discount on messages that incorporate QR codes, Post & Parcel reports.
While spring was roaring in like a lion, another week rushed by! We hope the past days have been productive and fulfilling. We’ve been doing our best to stoke your fires of creative passion. If you stuck with us all week you got a lesson in history, new marketing ideas for bookmarks, dazzling designs and […]
This topic was submitted by Toni Rahn for our featured article, What’s Next?. For her submission she has won $50 in print credits! Dear Toni, Thanks for the suggestion. It’s a good one and in researching it, the following new development made itself incredibly compelling to report on.