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Direct marketers are tasked with a litany of responsibilities in ensuring that their clients and businesses are afforded top promotional and advertising services. For that reason, it is an understandably high-stress field.
The Print Industries Market Information and Research Organization released a report Friday, producing an image of a strong print market with specific promise in the areas of direct mail, catalogs, flyers and inserts.
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There are a number of studies that show the relative value and effectiveness of certain marketing mediums over others, and many of those channels have specific demographics and consumer bases that render them even more powerful.
While a report released this week by MagnaGlobal found direct media advertising revenue is expected to increase by 0.8 percent this year, compared to 0.7 percent in 2010, businesses will need to improve some of the subtle aspects of marketing if they want to stay in step with the growing demand.