Archive | April, 2011

Reports Show Growing Role of Green Marketing Sector

April 14, 2011

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Reports Show Growing Role of Green Marketing Sector

One of the biggest challenges facing the printing industry – or really any market for that matter – is the rising pressure from both consumers and government agencies to “go green,” or adopt more efficient environmental policies.

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Graphic Design Roundup #25: Photoshop Tutorials, Free Vectors, Free PSDs and More

April 13, 2011

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Marky V knows what you like. You like over a thousand photoshop tutorials, brushes & resources. You like free vector files. You like free PSDs inspired from Apple. You like to be inspired so much that you’ll never want to stop designing. Lastly, you like the Graphic Design Roundup and that’s why we give you [...]

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Putting Humanity Back Into Marketing

April 13, 2011

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Putting Humanity Back Into Marketing

People seem to be endlessly drawn to images and depictions of each other.

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Maintaining a Company Message Across Channels

April 13, 2011

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Maintaining a Company Message Across Channels

In today’s media landscape, which is dominated by the likes of Facebook, Twitter and new mobile technologies, it can be difficult or even confusing to judge what medium is the most effective for a business’ individual marketing needs.

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USPS to Launch Simpler Direct Mail Program

April 13, 2011

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USPS to Launch Simpler Direct Mail Program

Mail services, particularly the U.S. Postal Service, have been forced to keep up with rising competition from digital marketing and communications alternatives such as social media, email and mobile technology.

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The Art of Design #12: Bookmarks

April 12, 2011

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Bookmarks! Everyone’s favorite place holder is a great way to get your message across while being useful to a customer’s everyday life. They’ll see it at their most information absorbing and is one of the cheapest marketing tools you can invest in. So much creativity can be spent on these little guys beyond the typical [...]

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The Role of Emotions in Marketing

April 12, 2011

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The Role of Emotions in Marketing

Emotions play a central role in peoples’ personal lives; it only follows that they would play a part in the business world as well.

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Tips & Bits #24: Power of the Pamphlet

April 11, 2011

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A pamphlet is defined as an unbound booklet (without a hard cover) consisting of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, or it may consist of a few pages that are folded in half and stapled at the crease. In order to [...]

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In Light of Low Consumer Attention, Copy Must Be Engaging

April 11, 2011

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In Light of Low Consumer Attention, Copy Must Be Engaging

Today’s newest and most innovative technologies are exactly that: new and innovative.

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Our Daily Best: Week of April 4th

April 8, 2011

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A week to remember? A week to forget! Which was it for you? No matter if the spotlight shined on you or you had to run for the shadows – we covered a lot of ground. We did our best for marketers who needed inspiration and graphic artists who could benefit from a new perspective.

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SEO Tips For 2011: Writing Optimized Title Tags

April 8, 2011

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SEO robot

I’m a sucker for SEO talk. It’s pretty much my favorite thing. And I love it when I hear other SEOs make sweeping generalizations about SEO strategies and methods. For example, I recently overheard someone talking about title tags. Apparently, they should always contain the brand *and* be less than or equal to 70 characters. Sure. Okay. That is the general rule of thumb for title tags. But is it right for every website in every industry all of the time? I say “NO WAY!” Let me tell you why.

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Featured Designer: Kassidy

April 8, 2011

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Kassidy is a very busy freelance graphic designer/illustrator located in Jersey City. Wearing many hats, Kassidy designs flyers, business cards, logos, and websites. Additional pursuits include being an editor/writer for t-shirtmagazine.com, the premier t-shirt site, and serving as assistant web designer for BrandxHype, a brand development firm (www.BrandxHype.com) and ThemeFiend.com, the premiere shop for Big [...]

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Day Jobbing & Night Baking #4: Setting Boundaries

April 8, 2011

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Welcome back to another Day Jobbing and Night Baking! Last month we touched on a subject that I hoped would be helpful to almost all small business owners and especially those running their business in their spare time. This month we’re going to keep it short and sweet. There’s really only one thing I want [...]

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Lost In Translation: Corporate Failures Abroad

April 8, 2011

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Translation

Many American companies want to sell their products in foreign countries to increase revenue. Quite frequently the advertising created in America doesn’t work abroad. Here are a few examples of the difficulties encountered by some of the biggest brands on earth.

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Tips for Creating a Sales Letter

April 8, 2011

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Tips for Creating a Sales Letter

When it comes to making a direct sales pitch to consumers – be they specific prospects or random mail recipients – newsletters may be one of the most effective means of communicating your company’s message.

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