One of the biggest challenges facing the printing industry – or really any market for that matter – is the rising pressure from both consumers and government agencies to “go green,” or adopt more efficient environmental policies.
Archive | April, 2011
Marky V knows what you like. You like over a thousand photoshop tutorials, brushes & resources. You like free vector files. You like free PSDs inspired from Apple. You like to be inspired so much that you’ll never want to stop designing. Lastly, you like the Graphic Design Roundup and that’s why we give you [...]
People seem to be endlessly drawn to images and depictions of each other.
In today’s media landscape, which is dominated by the likes of Facebook, Twitter and new mobile technologies, it can be difficult or even confusing to judge what medium is the most effective for a business’ individual marketing needs.
Mail services, particularly the U.S. Postal Service, have been forced to keep up with rising competition from digital marketing and communications alternatives such as social media, email and mobile technology.
April 12, 2011
Bookmarks! Everyone’s favorite place holder is a great way to get your message across while being useful to a customer’s everyday life. They’ll see it at their most information absorbing and is one of the cheapest marketing tools you can invest in. So much creativity can be spent on these little guys beyond the typical [...]
April 12, 2011
Emotions play a central role in peoples’ personal lives; it only follows that they would play a part in the business world as well.
April 11, 2011
A pamphlet is defined as an unbound booklet (without a hard cover) consisting of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, or it may consist of a few pages that are folded in half and stapled at the crease. In order to [...]
April 11, 2011
Today’s newest and most innovative technologies are exactly that: new and innovative.
A week to remember? A week to forget! Which was it for you? No matter if the spotlight shined on you or you had to run for the shadows – we covered a lot of ground. We did our best for marketers who needed inspiration and graphic artists who could benefit from a new perspective.
I’m a sucker for SEO talk. It’s pretty much my favorite thing. And I love it when I hear other SEOs make sweeping generalizations about SEO strategies and methods. For example, I recently overheard someone talking about title tags. Apparently, they should always contain the brand *and* be less than or equal to 70 characters. Sure. Okay. That is the general rule of thumb for title tags. But is it right for every website in every industry all of the time? I say “NO WAY!” Let me tell you why.
Kassidy is a very busy freelance graphic designer/illustrator located in Jersey City. Wearing many hats, Kassidy designs flyers, business cards, logos, and websites. Additional pursuits include being an editor/writer for t-shirtmagazine.com, the premier t-shirt site, and serving as assistant web designer for BrandxHype, a brand development firm (www.BrandxHype.com) and ThemeFiend.com, the premiere shop for Big [...]
Welcome back to another Day Jobbing and Night Baking! Last month we touched on a subject that I hoped would be helpful to almost all small business owners and especially those running their business in their spare time. This month we’re going to keep it short and sweet. There’s really only one thing I want [...]
Many American companies want to sell their products in foreign countries to increase revenue. Quite frequently the advertising created in America doesn’t work abroad. Here are a few examples of the difficulties encountered by some of the biggest brands on earth.
When it comes to making a direct sales pitch to consumers – be they specific prospects or random mail recipients – newsletters may be one of the most effective means of communicating your company’s message.