While direct media marketing is expected to grow in coming months, it’s clear that small businesses should be developing some sort of direct marketing strategy.
Gold is hot these days. It’s almost impossible to watch television without someone offering to buy your gold. In the past months, the price has shot up to nearly $1,500 an ounce. Advertisements for investing in gold have skyrocketed, too. But all the attention that gold is garnering lately has not gone unnoticed by marketers. […]
While digital media continues to accumulate a larger share of the advertising and marketing sector, print services such as direct mail are expected to maintain a solid presence in the market for some time to come.
With April marking the 150th anniversary of the start of the American Civil War, many tourist locations and agencies are promoting their businesses with new tourist brochures, events, commemorative items and other materials.
Another five business days scurried across the pages of the calendar. Before we dive into the weekend, let’s see what sort of progress we made. As usual, we began with the best of intentions – helping you organize your mountains of paperwork. We followed that up with a triple dose of visual stimulation. And we […]
The economic downturn of the past few years has, of course, been troubling, but it’s interesting to note how powerless it has been in stalling all the marketing innovations that have arisen in its wake.
Marketers are spending big bucks on digital media thanks to the impact of Facebook and YouTube. Of course, SEO is a key component of every online effort. But there’s another strategic tool many advertisers have not woven into their campaigns: retargeting.
Any organization that boasts 500 million users and counting is more than a mere fad; it’s a phenomenon. If Facebook – which is expected to surpass 600 million accounts this year – were a country, it would be the third most populous in the world, so when it comes to communications, one need not be […]