Archive | April, 2011

Graphic Design Roundup #26: Inspiration, Apple, Origami Art, Portraits

April 20, 2011

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Another week of some great inspiration.

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In Writing Copy, Keep It Informal

April 20, 2011

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In Writing Copy, Keep It Informal

While a report released this week by MagnaGlobal found direct media advertising revenue is expected to increase by 0.8 percent this year, compared to 0.7 percent in 2010, businesses will need to improve some of the subtle aspects of marketing if they want to stay in step with the growing demand.

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Boosting Creativity in a Growing Ad Market

April 20, 2011

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Boosting Creativity in a Growing Ad Market

A recent survey by MagnaGlobal found U.S. advertising spending is expected to grow this year, as is marketing and other methods of promoting one’s business.

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Bright Future Predicted for Direct Marketing, Including Brochures and Other Types of Mail

April 20, 2011

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Bright Future Predicted for Direct Marketing, Including Brochures and Other Types of Mail

While some media pundits have issued dire predictions for the future viability of print marketing efforts, MagnaGlobal’s researchers say such a view is seriously flawed, according to Direct Marketing News.

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The Art of Design #13: DVD Covers

April 19, 2011

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Creative, alluring, magical, and downright wonderful art pieces. The DVD cover is really what will last when someone thinks of a movie marketing piece. It’s the item that the viewer keeps in their house, looks at everytime they watch the movie and reminds them why they love the movie in the first place. Make sure [...]

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Report: Campaign Boost Direct Mail Advertising Could Provide Refunds

April 19, 2011

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Report: Campaign Boost Direct Mail Advertising Could Provide Refunds

The U.S. Postal Service is offering a partial refund guarantee for advertisers that integrate direct mail marketing into their campaigns, according to a report from Post & Parcel.

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Tips & Bits #25: The Code That Can Help You Maintain Your Sanity

April 18, 2011

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If you or your company creates documents, forms or other kinds of printed materials on an ongoing basis, the practice of labeling each issue with a Literature Code is worthy of your consideration. Now you may be thinking that your business is too small for such a system – that you don’t have enough different [...]

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Postal Service Offers Discount for QR Code Use in Direct Mail

April 18, 2011

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In an effort to help direct mail professionals update their offerings to reach modern, digitally connected customers, the U.S. Postal Service recently announced it would offer a 3 percent discount on messages that incorporate QR codes, Post & Parcel reports.

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Our Daily Best: Week of April 11th

April 15, 2011

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While spring was roaring in like a lion, another week rushed by! We hope the past days have been productive and fulfilling. We’ve been doing our best to stoke your fires of creative passion. If you stuck with us all week you got a lesson in history, new marketing ideas for bookmarks, dazzling designs and [...]

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What’s Next: The Emerging and Exciting Role of QR Codes at Trade Shows

April 15, 2011

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This topic was submitted by Toni Rahn for our featured article, What’s Next?. For her submission she has won $50 in print credits! Dear Toni, Thanks for the suggestion. It’s a good one and in researching it, the following new development made itself incredibly compelling to report on.

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Paper and Its Place In Your Marketing Mix

April 15, 2011

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Environmentally friendly          Global climate change             Landfill Sustainable                              Eco-conscious                          Recycle Carbon footprint                      Paperless office                        De-forestation They are words we see in the news every day. Why? Because a growing number of people are concerned about the state of health of the global ecosystem in which we live.

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Tips for Creating a Personalized Direct Mail Campaign

April 15, 2011

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Tips for Creating a Personalized Direct Mail Campaign

Social media, email and other forms of web-based marketing afford businesses the ability to reach customers and prospects in a personalized manner.

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Returning Confidence to Print Marketing

April 15, 2011

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Returning Confidence to Print Marketing

Print marketing is gradually beginning to narrow its demographics, as consumers are increasingly reached through digital media.

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Sweet Spot #22: HD Camera, Corner pocket

April 15, 2011

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A couple days ago Cisco announced the end of an era. The maker of the trendy and stylish Flip Video Camcorder, Pure Digital, was acquired by Cisco in 2009 for a large sum, but now the popular line of pocket HD Cameras is being closed down. This sort of left me and a few others [...]

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Photobomb #25: Better Yourself with Inspiration, Tutorials, DIY and Taxes!

April 14, 2011

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Get yourself ready for another Photobomb! Get inspired, get slow-mo, get building, get some practice, get organized, get shooting and for goodness sake’s, get your taxes done!

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