Another week of some great inspiration.
Archive | April, 2011
While a report released this week by MagnaGlobal found direct media advertising revenue is expected to increase by 0.8 percent this year, compared to 0.7 percent in 2010, businesses will need to improve some of the subtle aspects of marketing if they want to stay in step with the growing demand.
A recent survey by MagnaGlobal found U.S. advertising spending is expected to grow this year, as is marketing and other methods of promoting one’s business.
While some media pundits have issued dire predictions for the future viability of print marketing efforts, MagnaGlobal’s researchers say such a view is seriously flawed, according to Direct Marketing News.
April 19, 2011
Creative, alluring, magical, and downright wonderful art pieces. The DVD cover is really what will last when someone thinks of a movie marketing piece. It’s the item that the viewer keeps in their house, looks at everytime they watch the movie and reminds them why they love the movie in the first place. Make sure [...]
April 19, 2011
The U.S. Postal Service is offering a partial refund guarantee for advertisers that integrate direct mail marketing into their campaigns, according to a report from Post & Parcel.
April 18, 2011
If you or your company creates documents, forms or other kinds of printed materials on an ongoing basis, the practice of labeling each issue with a Literature Code is worthy of your consideration. Now you may be thinking that your business is too small for such a system – that you don’t have enough different [...]
April 18, 2011
In an effort to help direct mail professionals update their offerings to reach modern, digitally connected customers, the U.S. Postal Service recently announced it would offer a 3 percent discount on messages that incorporate QR codes, Post & Parcel reports.
While spring was roaring in like a lion, another week rushed by! We hope the past days have been productive and fulfilling. We’ve been doing our best to stoke your fires of creative passion. If you stuck with us all week you got a lesson in history, new marketing ideas for bookmarks, dazzling designs and [...]
This topic was submitted by Toni Rahn for our featured article, What’s Next?. For her submission she has won $50 in print credits! Dear Toni, Thanks for the suggestion. It’s a good one and in researching it, the following new development made itself incredibly compelling to report on.
Environmentally friendly Global climate change Landfill Sustainable Eco-conscious Recycle Carbon footprint Paperless office De-forestation They are words we see in the news every day. Why? Because a growing number of people are concerned about the state of health of the global ecosystem in which we live.
Social media, email and other forms of web-based marketing afford businesses the ability to reach customers and prospects in a personalized manner.
Print marketing is gradually beginning to narrow its demographics, as consumers are increasingly reached through digital media.
April 15, 2011
A couple days ago Cisco announced the end of an era. The maker of the trendy and stylish Flip Video Camcorder, Pure Digital, was acquired by Cisco in 2009 for a large sum, but now the popular line of pocket HD Cameras is being closed down. This sort of left me and a few others [...]
April 14, 2011
Get yourself ready for another Photobomb! Get inspired, get slow-mo, get building, get some practice, get organized, get shooting and for goodness sake’s, get your taxes done!