Archive | April, 2011

The Art of Design #14: Booklets

April 26, 2011

0 Comments

Booklets are tiny books or magazines which lay around in conference halls, offices and waiting rooms. They serve both marketing purposes and informational purposes and since they are usually filled with lots of elements, they need to look good and be informative in order to focus users’ attention and effectively convey the message. We can [...]

Continue reading...

Direct Mail Marketing and Postcards

April 26, 2011

0 Comments

Direct Mail Marketing and Postcards

While direct media marketing is expected to grow in coming months, it’s clear that small businesses should be developing some sort of direct marketing strategy.

Continue reading...

Tips & Bits #26: Marketers are going for the gold

April 25, 2011

0 Comments

Gold is hot these days. It’s almost impossible to watch television without someone offering to buy your gold. In the past months, the price has shot up to nearly $1,500 an ounce. Advertisements for investing in gold have skyrocketed, too. But all the attention that gold is garnering lately has not gone unnoticed by marketers. [...]

Continue reading...

As Digital Grows, Direct Marketing Holds Strong

April 25, 2011

0 Comments

As Digital Grows, Direct Marketing Holds Strong

While digital media continues to accumulate a larger share of the advertising and marketing sector, print services such as direct mail are expected to maintain a solid presence in the market for some time to come.

Continue reading...

Brochures Popular Tourist Items for Civil War Anniversary

April 25, 2011

1 Comment

Brochures Popular Tourist Items for Civil War Anniversary

With April marking the 150th anniversary of the start of the American Civil War, many tourist locations and agencies are promoting their businesses with new tourist brochures, events, commemorative items and other materials.

Continue reading...

Our Daily Best: Week of April 18th

April 22, 2011

0 Comments

Another five business days scurried across the pages of the calendar. Before we dive into the weekend, let’s see what sort of progress we made. As usual, we began with the best of intentions – helping you organize your mountains of paperwork. We followed that up with a triple dose of visual stimulation. And we [...]

Continue reading...

The Cross Media Advantage: Forging a Contemporary Cross-Channel Marketing Campaign

April 22, 2011

0 Comments

The economic downturn of the past few years has, of course, been troubling, but it’s interesting to note how powerless it has been in stalling all the marketing innovations that have arisen in its wake.

Continue reading...

Marketing in the Digital Age: Retargeting

April 22, 2011

0 Comments

Marketers are spending big bucks on digital media thanks to the impact of Facebook and YouTube. Of course, SEO is a key component of every online effort. But there’s another strategic tool many advertisers have not woven into their campaigns: retargeting.

Continue reading...

Know Your Customer: How to Gather Critical Market and Demographic Data

April 22, 2011

0 Comments

Any organization that boasts 500 million users and counting is more than a mere fad; it’s a phenomenon. If Facebook – which is expected to surpass 600 million accounts this year – were a country, it would be the third most populous in the world, so when it comes to communications, one need not be [...]

Continue reading...

Earth Day 2011: A Brief History

April 22, 2011

0 Comments

Today is Earth Day. It was first observed in 1970, but its roots go back to the 1962 publication of Rachel Carson’s landmark book exposing the effects of pesticides and other chemical pollution on the environment.

Continue reading...

Focusing Direct Marketing Initiatives on the Right Individuals

April 22, 2011

0 Comments

Focusing Direct Marketing Initiatives on the Right Individuals

Direct marketers are tasked with a litany of responsibilities in ensuring that their clients and businesses are afforded top promotional and advertising services. For that reason, it is an understandably high-stress field.

Continue reading...

PRIMIR Releases Overview of Printing Business

April 22, 2011

0 Comments

PRIMIR Releases Overview of Printing Business

The Print Industries Market Information and Research Organization released a report Friday, producing an image of a strong print market with specific promise in the areas of direct mail, catalogs, flyers and inserts.

Continue reading...

Photobomb #26: Tips for Sunrises, Kids, Starbursts and Eggs

April 21, 2011

0 Comments

The week is almost over and your camera is just warming up! Start the early weekend off with tips for sunrise portraits, tips for shooting your kids, tips for adding starbursts and more! Photobomb is here to keep your weekend memories in the camera.  

Continue reading...

Expertise is an Ideal Marketing Tool

April 21, 2011

0 Comments

Expertise is an Ideal Marketing Tool

In developing a print marketing strategy – or really any marketing strategy for that matter – it is important that business owners always assert themselves as leaders in their field.

Continue reading...

Content and Relevance in Cross-Channel Marketing Strategies

April 21, 2011

0 Comments

Content and Relevance in Cross-Channel Marketing Strategies

There are a number of studies that show the relative value and effectiveness of certain marketing mediums over others, and many of those channels have specific demographics and consumer bases that render them even more powerful.

Continue reading...
Web Statistics