Archive | March, 2011

Photobomb #23: The World’s Largest Indoor Photo plus Lots More

March 31, 2011

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A new world record has beeen set in the world of photography. The World’s Largest Indoor Photo is now at 40 Gigapixel’s. Wow. Here we are still dealing with 12 megapixels! Plus tips on starting your own photography business, finding your style as a photographer and getting 100 cameras for the price of 1 iPad. [...]

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Postcard Campaign by Florida City Seems to Work

March 31, 2011

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Postcard Campaign by Florida City Seems to Work

Effective marketing is about capitalizing on the sentiments of consumers – a condition that can change according to geography, urban density, personal habits and even the weather.

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Quality and Design in Print Marketing

March 31, 2011

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Quality and Design in Print Marketing

Few experts disagree that a comprehensive print marketing campaign is essential to an overall promotional and advertising strategy.

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Graphic Design Roundup #23: Photoshop Actions, Textures, Fonts & So Much More

March 30, 2011

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Marky V back again with so many tutorials, tools and resources you should have no reason not to design-rock this week up.

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Creating a Greener Direct Mail Campaign

March 30, 2011

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Creating a Greener Direct Mail Campaign

Good environmental practices come from some of the most unlikely places, as they usually involve small-scale changes in routine that add up to a global shift in how humanity impacts the environment.

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Reconsidering What Works in a Marketing Campaign

March 30, 2011

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Reconsidering What Works in a Marketing Campaign

It’s easy for businesses to blame poor sales on the economy, but this assertion is usually more so a gesture of futility than an argument for change.

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Conducting Market Research in a Weak Economy

March 30, 2011

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Conducting Market Research in a Weak Economy

The Conference Board reported yesterday that consumer confidence fell to a three-month low in March from what was registered as a three-year high in February.

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The Art of Design #10: Magnets

March 29, 2011

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Magnets are magical! Using their own magnetic field and the earth’s poles, we create the wonderful abitlity to hold up notes on the fridge! (and some other inventions) For a business or event, the magnet is a great way to keep your message in front of your client all the time. Whether it’s in their [...]

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Recognizing the Extent of Marketing in a Recovering Economy

March 29, 2011

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Recognizing the Extent of Marketing in a Recovering Economy

It is true that marketing is one of the most important aspects of maintaining a profitable business, particularly a small one, but it is also important for owners to recognize the extent of marketing’s potential and be reasonable with their expectations.

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Print Marketing Basics for New Businesses

March 29, 2011

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Print Marketing Basics for New Businesses

It’s no secret that newly filed businesses have a lot on their plate.

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A Brief Overview of Brochures, Posters and Business Cards

March 29, 2011

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A Brief Overview of Brochures, Posters and Business Cards

Most savvy business owners recognize the importance of print within their overall marketing strategies, but where many of them trip up is in deciding which materials – brochures, flyers, posters or direct mail postcards – are the most effective for their specific market needs.

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Tips & Bits #22: Must-dos for 2nd Quarter 2011

March 28, 2011

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Small businesses and large companies have something remarkable in common. They are run by people. And people are subject to emotions, have doubts, make mistakes and, more often than not, recognize and react to being treated like human beings. Here’s a short list of ways marketers can get in touch with their inner human-ness and [...]

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Survey finds nearly three-quarters of large companies use direct mail

March 28, 2011

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Survey finds nearly three-quarters of large companies use direct mail

While social media is often viewed as the next big thing in various marketing circles, its effectiveness is a cause for ongoing research and user trial-and-error.

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Inbound Versus Outbound Marketing

March 28, 2011

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Inbound Versus Outbound Marketing

Today’s most effective marketing campaigns are able to utilize a number of different channels to maximize exposure and brand awareness.

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Our Daily Best: Week of March 21st

March 25, 2011

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Was that the sound of another week whizzing by? (SFX: zzzzzzzooooooooom!) It was pretty challenging keeping up, eh? Thankfully, we’ve recapped the finest offerings from our blog for you right here. See what gets your heart fluttering and dig into some eye-opening material from marketing gurus, design authorities and photo pros!

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